Art Drive, or BMW through the eyes of artists in London
The Institute of Contemporary Art (ICA), in partnership with BMW, the Mayor of the City of London and the organizers of the London 2012 festival, is taking over parking in Shoreditch for two weeks for a unique exhibition in the UK from 21 July. until August 4th. BMW Art Car Collection.
Entrance to the exhibition is free. Launched 35 years ago, the collection includes BMWs designed by the most prominent artists such as Alexander Calder, Frank Stella, Roy Lichtenstein, Andy Warhol, Ernst Fuchs, Robert Rauschenberg, M.J. Nelson, Ken Don, Matazo Kayama, Cesar Manrique, Jeff Koons. , A.R. Penk, Esther Malangu, Sandro Chia, Jenny Holzer, and David Hockney.
During the Art Drive! The BMW Art Car Collection will feature the work of 16 artists scattered across the six levels of the NCP car park on Great Eastern Street in Shoreditch, London. The project, which was born from a combination of BMW's technological excellence and ICA's passion for art, will be a once-in-a-lifetime opportunity for art lovers as well as design and automotive enthusiasts.
The BMW Art Car Collection project was born when French racing driver and auctioneer Hervé Poulain asked his friend Alexander Calder to design a technologically advanced car. vehicle. The result was a racing car that finally started in the 1975 Le Mans Hours in '24. And that was also the beginning of the BMW Art Car...
Since then, the project has brought together some of today's most prominent artists, resulting in a collection of automotive artwork representing a variety of artistic interpretations. In 1995, David Hockney covered the exterior of the BMW 850 CSi with images of the car's interior, from the engine to the dog in the back seat. Rauschenberg placed reproductions of Ingres paintings on a BMW of his choice, while Andy Warhol and Lichtenstein used car bodies to capture the essence of speed.