What does the Toyota mark mean?
Toyota occupies one of the leading positions in the world market of car manufacturers. A car with a logo in the form of three ellipses immediately presents itself to motorists as a reliable, modern and high-tech transport.
The vehicles of this production are famous for their high reliability, originality and manufacturability. The company provides its customers with a wide range of warranty and post-warranty services, and its offices are located almost all over the world.
Here is the humble story of gaining such a high reputation for a Japanese brand.
History
It all started with a modest production of looms. A small factory produced devices with automatic control. Until 1935, the company did not even claim to be among the car manufacturers. The year came 1933. The son of the founder of toyota went on a trip to Europe and the American continent.
Kiichiro Toyoda was interested in the device of internal combustion engines and was able to develop his own type of power unit. After that trip, he persuaded his father to open a vehicle workshop for the company. In those days, such drastic changes could lead to the collapse of the family business.
Despite the huge risks, the small brand managed to create the first car (1935). It was the A1 model, and after that the real truck was born - the G1. The production of trucks in those days was relevant, as the war was imminent.
A newcomer in the automotive industry received a large order from the state - to create several thousand units for the needs of the Japanese army. Although the country was then completely defeated and practically wiped out from the face of the earth, the Toyota family business was able to recover and completely rebuild its factories.
As the crisis was overcome, the company created new car models. Some of those examples have gained worldwide fame and even updated generations of those models still exist.
Two of the company's cars even got into the Guinness Book of Records. The first is the position of the best-selling car in the entire history of the automotive industry. For 40 years, more than 32 million Corollas have left the assembly line of the brand.
The second record belongs to a full-fledged SUV in the back of a pickup - the Hillux model. We suggest watching a short video about this world record:
Style
The culture of the Japanese people is partial to symbolism. And this is reflected in the brand logo. The original name of the company was Toyoda. In this word, one letter was replaced and the brand became known as Toyota. The fact is that when writing this word in Japanese hieroglyphs, in the first case 10 strokes are used, and in the second - eight.
For Japanese culture, the second number is a kind of talisman. Eight means good luck and prosperity. Also for this purpose, small figurines, talismans, which were believed to bring good luck, were installed on the first cars. However, today they are not used for safety reasons - so as not to increase injuries in accidents involving pedestrians.
Initially, the brand name was used as a logo, but with growing popularity, an emblem was required that can be installed on the hood of the car. By this figurine, buyers should immediately recognize the brand.
As already mentioned, the first cars of the company were decorated with a badge with the Latin name of the brand. The logo shown in the photo below was used from 1935 to 1939. There was nothing complicated about it - just the name of the founder.
The company badge, which was used in the period 1939-1989, is strikingly different. The meaning of this logo remains the same - the name of the family business. Only this time it is written in Japanese characters.
Since 1989, the logo has been changed again. This time it is an oval that is already familiar to everyone, in which several identical smaller figures are enclosed.
Toyota emblem meaning
The company still does not reveal the exact meaning of this particular emblem. For this reason, there are many interpretations today:
- Some see in it the company's past connected with the textile industry - an eye of coal and a thread threaded through it;
- Some see a globe and a steering wheel in the label, which hints at the world production of quality vehicles;
- For some, the icon is not particularly intricate - just a convex letter T, enclosed in an oval;
- And there are those who were able to recognize each letter of the brand name in the context of the icon ovals.
In Japanese culture, the color red that is present on the company's label is a symbol of passion and energy. The silver color of the emblem can accentuate a touch of sophistication and perfection.
Be that as it may, every buyer of a model of a famous brand gets exactly what he needs. Who needs excellent dynamics gets dynamics, who needs reliability - reliability, and who needs comfort - comfort.
Questions and answers:
Which country produces Toyota cars? Toyota is a publicly traded automobile company in the world. The headquarters is located in Toyota, Japan. The brand's cars are assembled in Russia, England, France, Turkey and Japan.
Who came up with the Toyota brand? The founder of the company was Sakichi Toyoda (engineer and inventor). The family business has been manufacturing looms since 1933.
