Chrysler

Contents FounderEmblemHistory of the automobile brand in models Chrysler is an American automobile company engaged in the production of passenger cars, pickup trucks and components. In addition, the company is engaged in the production of electronic and aviation products. In 1998, there was a merger with Daimler-Benz. As a result, the Daimler-Chrysler company was formed. In 2014, Chrysler became part of the Italian automobile concern Fiat. Then the company returned to the Big Detroit Three, which also includes Ford and General Motors. Over the years of its existence, the automaker has experienced rapid ups and downs, followed by stagnation and even the risk of bankruptcy. But the automaker is always reborn, does not lose its individuality, has a long history and to this day maintains a leading position in the global car market. Founder The founder of the company is engineer and entrepreneur Walter Chrysler. He created it in 1924 as a result of the reorganization of the company "Maxwell Motor" and "Willis-Overland". Mechanics have been Walter Chrysler's great passion since childhood. He went from assistant driver to the founder of his car company. Chrysler could have had a good career in the railroad industry, but buying a car got in the way. Usually, buying a car is combined with learning to drive. In the case of Chrysler, everything was different, because he was more interested not in the ability to drive a car on his own, but in the features of his work. The mechanic completely dismantled his car to the smallest detail, then put it back together. He wanted to study all the subtleties of his work, so he repeatedly disassembled and reassembled it. In 1912, a job at Buick followed, where a talented mechanic first showed himself, he managed to quickly achieve career growth, but due to disagreements with the president of the concern, which led to his dismissal. By this time, he already had a reputation as an experienced mechanic and easily got a job at Willy-Overland as a consultant, and Maxwell Motor Car also wanted to use the services of a mechanic. Walter Chrysler managed to show an extraordinary approach to solving the difficulties of the company. He insisted on the release of a completely new model of the car. As a result, the Chrysler Six appeared on the car market in 1924. The car features hydraulic brakes on each wheel, a powerful motor, a new oil supply system and an oil filter. The car company exists to this day and does not concede its positions. The extraordinary and innovative ideas of the founder are still reflected in new Chrysler cars today. Certain financial difficulties in recent years have affected the position of Chrysler, but today we can say that the automaker has returned to a stable position. The installation of high-quality engines in cars, great attention to new technologies are the main goals of the company today. Emblem For the first time, the Chrysler logo, resembling a seal, appeared on the Chrysler Six. The name of the company passed through the stamp obliquely. Like many other automakers, the emblem changes periodically. Chrysler updated the logo only in the 50s, before that it remained unchanged for more than 20 years. The new emblem looked like a boomerang or moving rockets. After another 10 years, the emblem was replaced with a five-pointed star. In the 80s, designers decided to leave only the Chrysler inscription, focusing on the use of various fonts. The rebirth of Chrysler in the 90s was accompanied by a return to the original emblem. Now the designers gave wings to the logo, added a pair of wings to the print, which are located on the sides of it. In the 2000s, the emblem changed again to a five-pointed star. As a result, the logo tried to combine all the variants of the emblem that were before. In the center is the Chrysler lettering on a dark blue background, and elongated silver wings are located on the sides of it. Refined forms, silver color give grace to the sign and embody the great heritage of the company in it. The Chrysler emblem has a very deep meaning. It simultaneously reads a respect for the company's heritage, which reflect the wings, and a reminder of the revival that the Chrysler lettering reminds of. Designers have invested in the logo of the company a meaning that conveys the entire history of the automaker, focusing on turning points and significant moments. The history of the automobile brand in models Chrysler was first introduced in 1924. This was done in an unusual way due to the refusal of the company to participate in the exhibition. The reason for the refusal was the lack of mass production. Having parked the car in the lobby of the Commodore Hotel and interested many visitors, Walter Chrysler managed to increase the scale of production to 32 cars. A year later, a new Chrysler Four serial 58 car was introduced, which at that time developed a very high speed. This allowed the company to take a leading position in the car market. By 1929, the company became part of the Big Detroit Three. Constantly carried out developments aimed at improving the equipment of the car, to increase its capacity and maximum speed. A certain stagnation was observed during the years of the Great Depression, but within a few years after that, the company was able to overtake its past achievements in terms of production scale. The Airflow model was released, featuring a curved windshield and a streamlined body. During the war years, tanks, aircraft engines, military trucks, and cannons for aircraft rolled off the assembly lines of the company. Chrysler was able to make good money over the years, which allowed it to invest several billion in the purchase of new plants. In the 50s, the Crown Imperial was introduced with disc brakes. During this period, Chrysler focuses on innovation. In 1955, the C-300 was released, which earned it the status of the most powerful sedan in the world. The 426 Hemi engine installed in the C-300 is still considered one of the best engines in the world. Over the following decades, the company began to rapidly lose ground due to rash management decisions. Chrysler has consistently failed to keep up with modern trends. To save the company from financial collapse, Lee Iacocca was invited. Managed to get support from the government to continue production. In 1983, the Voyager minivan was released. This family car gained great popularity and was in good demand among ordinary Americans. The success of the policy pursued by Lee Iacocca made it possible to regain former positions and even expand the sulfur of influence. The loan to the state was repaid ahead of schedule and the company invested in the purchase of several more car brands. Among them are Lamborghini and American Motors, which owns the rights to Eagle and Jeep. In the early 90s, the company managed to maintain its position and even increase revenues. Chrysler Cirrus and Dodge Stratus sedans were released. But in 1997, due to a mass strike, Chrysler suffers significant losses, which pushes the company to merge. At the beginning of the new millennium, the Voyager and Grand Voyager models were released, and three years later the Crossfire car appeared, which had a new design and brought together all modern technologies. Active attempts to enter the European market began. In Russia, Chrysler began to be sold only in the late 90s. After 10 years, ZAO Chrysler RUS was founded, acting as the general importer of Chrysler in the Russian Federation. The level of sales showed that in Russia there are also many connoisseurs of the American automotive industry. After that, there is a change in the concept of produced cars. Now the emphasis is on the new design of the car, while maintaining the high quality of the engines. So the 300 2004C received the title of "best luxury car" in Canada a year after the release. Today, the head of the Fiat-Chrysler alliance, Sergio Marchionne, is betting on the production of hybrids. Emphasis was placed on improving fuel efficiency. Another advancement is the improved nine-speed automatic transmission. The company's policy has remained unchanged in relation to innovation. Chrysler does not lose ground and continues to embody the best engineering and technical proposals in its cars. The automaker is predicting success in the crossover market, where Chrysler has managed to win a leading position thanks to its emphasis on comfortable driving. Now the emphasis is on the release of Ram and Jeep models. There is a significant reduction in the model range with an emphasis on the most popular models on the market.