Aviva Road Safety: No Phone While Driving! [sponsored by]

The French insurance company Aviva, together with APR (Association Prévention Routière), is launching a traffic prevention campaign against the use of mobile phones while driving and the use of a hands-free kit, which, incidentally, is no less dangerous for driving. 

To raise awareness, the world's sixth insurance company will focus its press and internet advertising on 4 shocking visuals with headlines such as “I arrived in two barrels” (image below).

One motto: driving and talking on the phone = danger. The purpose of the campaign is to inform the population as much as possible so that the motorist is more mature and responsible.

The desired goal will certainly be achieved, because looking at such photographs, it is impossible to remain indifferent. If some French drivers understand Aviva's message and immediately apply it, lives will inevitably be saved. Governments should also raise the fine, which is only 35 euros and 2 points for issuing a license.

I invite you to join the community page https://www.facebook.com/AvivaFrance to witness your life experiences (you or those around you), take part in the conversation and share your opinion on the campaign.

A French insurance company with 3 million clients primarily wants to educate its clients, but we can imagine that this operation will reach a much wider audience. A virtual driving school is also available on the insurance website to test your knowledge and redefine the traffic rules (it never hurts in a few years!).