Bridgestone unveils updated logo

Bridgestone has unveiled a new logo and corporate slogan that is in line with the company's updated philosophy. The brand rebranding, to coincide with the 80th anniversary of the Bridgestone Group this year, is part of a broader strategy to strengthen the company's global image.

Bridgestone has unveiled a new logo and corporate slogan that is in line with the company's updated philosophy. The so-called rebranding of the brand on the occasion of its 80th anniversary this year is part of a broader strategy aimed at strengthening the company's global image.  

The mission of the group was based on the words of its founder - "To serve society with products of the highest quality." To properly fulfill this mission, Bridgestone Group employees work hard to provide world-class products and services while supporting the communities in which they live and work. This quote, along with a consistent corporate culture and the diversity that is our heritage, make up the Bridgestone Essence philosophy, a set of shared values ​​that our employees around the world can be proud of.

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Bridgestone's updated image includes a new corporate logo, a corporate symbol, and a branded "B" logo. The new visual image should reflect the company's openness to the evolution of consumer needs and changes taking place in its environment. They symbolize values ​​important to the brand and represent an evolution of the symbols still used today.