Cupra test drive: new SEAT brand appears with Ateca - preview
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Cupra: new SEAT brand appears with Ateca - preview
Small Spanish revolution: Cupra becomes a brand in its own right, focusing on exclusivity and excellent performance at a high level.
Basically, there is something to say and a lot to define.
SEAT has launched a new sign, transforming badge "" in your own brand: this is news in a nutshell. Perhaps too short, because the most important thing is that SEAT is in a period of its life when it can afford to take risks and take them boldly. Leave the launches alone, without long words, without long-range experiments and half-whispered statements.
Cupra is a new brand. Dot. Every - Luca De Meo first, they talk about it this way, they emphasize it firmly and want the message to be clear.
Un Nuovo logo – certainly aggressive and efficient, over time we will find out if the public likes it too – and a clearly defined goal (young, independent, attentive to status and lifestyle, but above all passionate about cars) and ambitious goals: to double sales from Cupra, conquering new segments and, above all, attracting a new audience that looks at SEAT with vague distrust, but is looking for something new.
An audience that isn't looking for a premium car but doesn't want to give up performance и extreme driving pleasure.
Ambition and courage. Exactly.
Cupra: DNA and brand values
uniqueness, sophistication e performance: these are the keywords that will indicate the path Cupra brand.
uniqueness why - those of us will tell us Cupra – there are currently no models that share the same market segment, in the same vein that the brand wants to offer to car enthusiasts. As De Meo said at a press conference:
“The whole project was born as a dream of a group of people who wanted to win over a new group of clients. There is a space between the mass market and very powerful cars that few brands have yet to take into account.”
Let's clarify: Cupra car they will all be based on the respective models of the Seat brand, but will tuned in engines, AT interior, AT technological content... In short, twin models, but with a special character (just look at the Ateca below). The two brands will move in parallel: in some cases Seat will be the first to start with a new model, in others. Cupra will be the standard bearer.
Sophistication in choise materials, in the implementation of finishing, inattention to detail. A value that will also be reflected in the choice of collaboration that will take the brand into the world of lifestyle, with a series of accessories that place Cupra in the context of male passions –clothes, technology... Everything is done according to the criteria of craftsmanship and exclusivity. But sophistication is also in the way the brand will present itself to customers, with certain angles in Seat dealerships (there are currently 256 in Europe, which is 20% of Seat's retail chain) and Cupra Master, specialists who will accompany the client throughout the entire journey of using the car (sale, customization, support).
Performancefinally because from Cupra expect nothing less: the current Cupra fittings are designed for customers who are very attentive to driving pleasure, To sound, to the feeling of driving; From this point of view, future Cupra models will further push the foot towards the accelerator, thanks in part to access to the Volkswagen Group's very rich engine portfolio.
Cupra Ateca: 300CV and permanent all-wheel drive
We could call it poster template.
Это будет Kupra Ateka the first car proposed by a new brand. And this is a very specific field choice that goes beyond the expectations that the public might have for an initiative of this type (for example, present the Cupra Ibiza or Leon as the first model).
"Exclusive model for a segment previously reserved only for premium brands"say Cupra, and in the world of the Porsche Cayenne and Audi RSQ5, we don't want to blame them.
Un Performance SUVpowerful, sporty. But turned (say) to mass market.
Under the hood Kupra Ateka It will be powered by a 2.0 TSI 300 hp engine, which is offered in combination with a 7-speed DSG gearbox and 4Drive permanent all-wheel drive. All this will allow the ateca to reach a top speed of 245 km / h and 0-100 in 5,4 seconds.
Cupra Ateca coming soon
engine
| Typology | Gasoline 2.0 TSI |
| Potenza | 300CV (221 kW) |
| Velocità Massima | 245 km / h |
| Acceleration 0-100 | 5,4 seconds |
Externally Kupra Ateka it differs from its Seat sister in a number of details that make - if possible - Ateca even more Man e агрессивный.
Il Nuovo logo и written CUPRA take pride of place both in front and behind, emphasizing that Cupra how the brand will give it Branding (The word "Cupra" and the logo will also appear when the welcome lamp is on).
The rest is dominated by glossy black, which appears in the honeycomb grille, in the side moldings, in the exterior mirrors, in the rear window spoiler and much more. The choice of style goes hand in hand with the copper color chosen for the logo on the front and back.
Four tailpipes and 19-inch alloy wheels with black brake calipers complete the package, giving the Cupra Ateca a pleasing blend of aggressiveness and elegance.
Cupra TCR: motorsport in pole position
To highlight the sporting ambitions of the new Spanish brand, there will also be bronze TCR, a racing car that will officially compete in the season TCR2018.
Based on the (highly regarded) Seat Leon, bronze TCR there will be a copper-based livery - note the rear-view mirror surround or rear fender in the photos above.
Cupra TCR will accompany us in a small revolution in line with the new structure of the Spanish brand: goodbye Motorsport seat, Welcome Cupra Motor Sport... Getting ready for a pleasant acceleration.
