Dębica is the most valuable Polish tire brand

Dębica is the 20th most frequently chosen brand in Poland and the 15th strongest brand of non-food products and the first among competitors. In the overall standings, the Dębica brand has moved up to 126th place compared to 144th place in 2010. This means a 13 percent increase in brand value. – the results of the ranking of the most valuable Polish brands, published by the daily newspaper Rzeczpospolita.

The Dębica brand also took 4th place in the ranking of product brands. in terms of brand awareness and 36th among all products. This means that Dębica is very well known among Poles, inspires confidence and plays an important role in the purchasing decision process. At the same time, Dębica ranked 13th in the reference index, which determines the percentage of brand users willingness to recommend it to others.

“We are pleased with the growing position of the Dębica brand on the Polish market, especially in the context of the decline in the cost of many leading brands, which can be seen in the Rzeczpospolita ranking. This proves the strength of Dębica, which is growing stronger every year, mainly due to high quality products and a consistent investment strategy. Dębica tires offer drivers the most advanced technical solutions that increase their safety even in the most difficult road conditions. That is why millions of drivers recognize the Dębica brand and appreciate its products,” said Jacek Prycek, Chairman of the Board of Tire Company Dębica SA.

In this year's Rzeczpospolita brand ranking, 330 of the most valuable Polish brands were evaluated, with a total value of PLN 57 billion. In this year's ranking, 117 brands increased in price, including Dębica, but at the same time, 189 brands received lower ratings than last year.

Another ranking of the most valuable Polish brands, which included Firma Oponiarska Dębica SA. According to the ranking of the largest exporters prepared by Rzeczpospolita, Firma Oponiarska Dębica SA is included in the group of 30 largest Polish exporters. The growing position of the company in the country is also evidenced by the conclusions of the analysis of this year's List 500, as well as the newspaper Rzeczpospolita, in which Oponiarska Dębica SA ranked 37th in terms of the share of exports in total sales. On the other hand, in the list of the five hundred largest Polish companies in 2010, published by the weekly Politika, the Company won the title of leader in the tire industry, thus confirming its growing advantage over competitors.

Firma Oponiarska Dębica SA is the leader of the Polish car and truck tire market. Since 1995, the American concern The Goodyear Tire & Rubber Company has been the Company's strategic investor. The company produces tires of such brands as: Dębica, Goodyear, Dunlop, Fulda and Sava. It sells its products in Poland and 60 countries on six continents, incl. in the UK, Germany, France, Spain, Italy, USA and Brazil.