Decathlon unveils functional electric bike
The functional bike, which is considered a market with high potential, is of interest to Decathlon, which is announcing a partnership with three players specializing in this field.
After launching a new long-term rental device for its range of bicycles and e-bikes a few months ago, Decathlon continues to invest in new markets. Seeking to capture a niche in the functional bike market, the sporting goods brand is attacking the market. Under the brands Elops, Rockrider, BTwin, Triban and Van Rysel, Decathlon offers a full range of electric and electric bicycles, which it tests today in three French cities: Paris, Lyon and Lille.
Three partners
As the business market remains a very specific area, Decathlon decided to join forces in “ non-exclusive »With three experts in this field: Arval, Azfalte and Zenride. A subsidiary of BNP Paribas, Arval has the biggest ambitions. With the help of Arval Bike Lease, the company plans to deploy 15.000 bicycles at LLD in France by 2025 by XNUMX.
As a contender, Azfalte recently formally formed a partnership with car rental company ALD Automotive with a 100% bike or hybrid bike / car offerings, thus offering the option to have a working electric bike and thirty days of rental cars per year on weekends and holidays. ...
The latest company of choice by Decathlon: Zenride, which has already deployed its services to over 70 companies including Axa, Véolia, Havas Sport & Entertainment and Microsoft. Zenride is already present in the largest cities in France with a large network of independent partner stores (Altermove, Véloactif, Holland Bikes, etc.).
