Department: Brake systems - Product and brand protection

Patronage: ATE Continental. The Ate-branded products of international auto parts supplier Continental will be unequivocally recognized as genuine ATE parts in the future.

Posted in Brake systems

Board of Trustees: ATE Continental

In the future, Ate branded products will be clearly recognizable as original Ate spare parts. With the tesa Holospot and TecIdentify security elements, the company implements two-step protection for all endangered Ate products.

A seemingly insignificant cause can have disastrous consequences: if, for example, a workshop installs a defective fake, believing that these are Ate pads, the risk of an accident will increase significantly. It is precisely this defective quality of the influencing elements security can kill you. To ensure that workshops and distributors are assembling an original Ate part for a customer, a two-step program has been implemented to ensure unique identification.

The new industry standard in the free aftermarket, TecIdentify Security Code assigns a globally unique individual identification number to each component. And tesa Holospot security technology protects this code from duplication and forgery. The new security program does not require additional costs.