Electric bike: Agnellis (Ferrari) invests in Cowboy

The Agnelli family, a shareholder in the renowned Italian brand Ferrari, recently acquired a stake in Cowboy, a Belgian electric bike startup.

It was through their investment fund Exor Seeds that the Italian Agnelli family, a shareholder in the football club Juventus Turin and luxury car maker Ferrai, acquired a stake in Cowboy.

« We knocked on their door (…) Agnelli, being one of the largest industrial conglomerates, we hope to get access to certain people, manufacturers and so on. explained Adrien Roose, one of the three co-founders of Cowboy, in an interview with lecho.be.

This isn't the first time Ferrari has shown interest in electric bicycles. In 2017, the Italian brand already announced a partnership with Bianchi to develop a new range of high-end bicycles bearing the Scuderia Ferrari logo.

Profitability from 2021

The Agnelli family's arrival in the Cowboy capital, integrated into a global fundraiser of 23 million euros, should allow the company to accelerate its development. The program: recruiting about XNUMX additional employees within the company, expanding the sales network and continuing research and development. The fledgling startup launched the third generation of its electric bike last month.

« We strive for profitability in 2021, this is our main goal, which depends on the equation between the number of sales, our operating costs and product development. "Explains Adrienne Roose.