Cowboy electric bike to launch in France in spring 2019

Filled with innovation, Belgian startup Cowboy's electric bike will launch in France next spring following a successful € 10 million fundraiser.

Founded in early 2017 in Brussels on the initiative of the former Take Eat Easy Cowboy manager, Cowboy has already produced the first series of 1000 electric bicycles for the Belgian market. Building on the success achieved in the local market and thanks to a successful fundraising of 10 million euros, the startup wants to expand into new markets by next spring, including France, Germany, the Netherlands and the UK.

Electrical and connected

The e-bike, which won the 2017 Eurobike award, uses its 'technical' approach to attract customers and differentiate itself from an ever wider range of products.

“Typically, the players in the e-bike market are not technology companies, but cycling specialists who buy electrification kits from equipment manufacturers like Bosch to integrate them into their models,” explains Adrien Roose. At Cowboy, we're a startup, so we're doing just the opposite. We start with technology, we create innovations for use, we produce electrification ourselves and then we integrate it into the bike.” explains the company in its press release.

The mid-range Cowboy electric bike is priced at 1790 euros. Assembled in Poland, it weighs just 16 kg and combines an electric motor located in the rear wheel with a battery built directly behind the seat tube. Removable and secured to the frame with a secure key, it weighs only 1.7 kg and has an energy capacity of 252 Wh. Providing autonomy up to 50 kilometers, it charges in 2:30.

In terms of connectivity, Cowboy can be connected to a mobile app, turning your smartphone into a real trip computer.

Online sales and flagship stores

To keep up with the costs of their model, the Cowboy founders decided to ditch the traditional distribution network, relying on word of mouth to increase online sales.

To try out its model, Cowboy plans to open several flagship stores in major cities, as well as temporary spaces with individuals and partner companies ...