Electric bike: Continental challenges the towel

Continental has just announced the discontinuation of its electric bike business. The German hardware maker, which has tried to enter an already busy market with its 48-volt systems, will permanently stop production from the first quarter of 2020.

Bosch is not willing! Continental, launched in the electric bike market since the end of 2014, is phasing out the sector for good.

« We have decided to end all our electronic and motorcycle business for economic reasons by the end of 2019. We currently prefer to invest in other growth areas. A spokesperson for the group told Bike Europe. The announcement, which echoes the poor results recorded in the third quarter, prompted the group to initiate an internal review of all of its activities. “ These reviews are conducted regularly and are part of our strategic management process to ensure the sustainability of our business. He continues.

The guarantees are valid until 2022.

While Continental's electric bike business is due to be completely shut down during the first quarter, the group will not leave its customers abandoned.

"TAll binding legal warranty claims for our 48V Revolution, 48V Prime, 36V actuators that have been shipped or have not yet been shipped in accordance with contractual obligations, and their supply of spare parts will be secured. Thus, our service team will be available until 2022. "This was stated by the press secretary.