Fiat 500 from Gucci inspires creators

In Milan, during a specially organized event, five short films were presented, the main character of which was the Fiat 500 from Gucci. This event was the result of the work of outstanding filmmakers who, at the invitation of Fiat and the director of the creative company Gucci - Frida Giannini, created five unique film studies to promote the popular "XNUMX".

Fiat 500 by Gucci inspires creators

Presenting their artistic vision starring Fiat are: Jefferson Hack (Chief Editor of Dazed & Confused and AnOther Magazine), Chris Sweeney (Film Director, NOWNESS LVMH), Olivier Zam (Chief Editor of Purple Fashion Magazine), Franca Sozzani (Chief editor of the Italian edition of Vogue) and Alexi Tan (film director).

The guests invited to the event - the world's best journalists and opinion makers - had the opportunity to watch the presented works in a unique cinema, where the authentic Fiat 500 from Gucci served as a haven for the audience.

Films featured included: Polaroid Papillon by Olivier Zama, The Race by Jefferson Hack, The Assembly Line by director Chris Swenny, Back to Perfection by Francesco Carrozzini and "Divergence" by Alexi Tana.

The Fiat 500 by Gucci went on sale at the end of June 2011 and became a market success almost immediately. It still inspires admiration for its thoughtful, elegant details and impeccable functionality. The same applies to the Cabrio released in September of the same year. Fiat 500C by Gucci, thanks to its innovative solutions, is a convertible that is ideal for any season. Buyers from all over the world also appreciated its amazing design, signed by the Gucci brand.

The media event organized in Milan is sure to have a big impact on the automotive world. We invite you to watch films and appreciate the "acting talent" of the Italian city car.