Ford Blue Advantage: Renewed Brand Program for Used Vehicles
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Ford Blue Advantage offers drivers more peace of mind, in-home test drives and generous warranties on certified used cars and trucks. This Ford program provides a personalized shopping experience to help you find the perfect used car.
Not content with simply selling new cars, Ford is stepping up its game in the used car business. On Thursday, the automaker announced its new Ford Blue Advantage program, which helps drivers track certified used vehicles that are also backed by a generous warranty.
What is Ford Blue Advantage for?
Created by Autotrader, it is designed to provide a personalized shopping experience to help people find their ideal used car, regardless of make or model. That's right, this doesn't just apply to Ford and Lincoln products.
This program offers two levels of vehicles. Gold level vehicles must be no more than six years old and have less than 80,000 miles on them. Cars and trucks certified to the less restrictive blue level can be up to 10 years old and have traveled up to 120,000 miles. Either way, these vehicles come with 24/7 roadside assistance and a free Carfax history report. They are also eligible for FordPass Rewards points and have a 14-day money-back guarantee for 1,000 miles, which Ford says is the best deal any automaker can offer.
What are the requirements for Gold level cars?
In addition to age and mileage requirements, Gold vehicles must pass a 172-point inspection. Once the vehicles pass this hurdle, they come with a 12-month/12,000/100,000-mile limited warranty and a seven-year/XNUMX-mile powertrain warranty.
What are the requirements for Blue level cars?
Again, the blue class is less restrictive than the gold class. Eligible cars and trucks must pass a 139-point test, though if they do, drivers receive a 90-day, 4,000-mile limited warranty. Ford estimates that 90% of its dealers' used vehicles will be either Gold or Blue.
What benefits does Ford Blue Advantage offer?
For modern motorists accustomed to online shopping, this program offers video tours, home test drives, and even home delivery. The launch of the Ford Blue Advantage is scheduled for February, although it is already well under way. According to Ford, there was a 500% increase in traffic compared to the automaker's outbound used vehicles page.
With new cars and trucks being a rare commodity and used car prices in the stratosphere, it will be interesting to see how this program works in today's COVID-hit world. Regardless of vehicle availability, consumers should appreciate Ford's generous Blue Advantage Warranty and Money Back Guarantee.
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