2022 Ford Maverick: The pickup that's turning more and more Americans into truck buyers
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The new Ford Maverick occupies a segment of the market, reports show that 25% of buyers of this model are women. However, buyers of SUVs and sedans also prefer a pickup like the Maverick.
Ford is changing the game with its new small truck. The design of the Maverick sets it apart from most other trucks in its class. Blue Oval is officially turning more car and SUV buyers into truck owners, all thanks to Maverick.
2022 Ford Maverick creates a new trend
The 2022 Ford Maverick is the first truck to be owned by many drivers. Truck ownership is less common than SUV or sedan ownership because trucks tend to use a lot of gas. The Ford Maverick is the exact opposite of the truck of the past. Maverick could be the truck of the future.
Ford attracts a new audience to the pickup class
CNBC found that overall the truck market is 90% male. In contrast, about 25% of Maverick buyers are women. What does this mean for the van class?
The Maverick is more suited to younger women than other trucks, according to data compiled by CNBC. This means that more female drivers are considering buying a truck, and the Maverick is the model that has attracted these drivers.
Ford already has a buzzer in the full-size truck department with , and now the next one. It seems like the Maverick was created to target a new demographic and make truck ownership more attractive to drivers living in densely populated cities.
Who is buying the 2022 Ford Maverick?
Based on pre-orders, most of the 2022 Ford Maverick orders will go to California. California cities such as Los Angeles and San Francisco account for the majority of pre-orders. This means that the majority of Ford Maverick buyers in early 2022 come from busy cities where fuel consumption is important.
California has some of the highest gas prices in the entire country, so the Maverick is the perfect first truck because it's a standard hybrid vehicle. Maverick has amazing fuel efficiency. It gets a whopping 42 mpg in the city and 33 mpg on the highway.
It looks like the Ford Maverick will thrive with new truck buyers looking for a smaller, more economical pickup. Despite its small size, Maverick still offers many useful features.
Why do people like the Ford Maverick?
Consumers are interested in the Ford Maverick because it's Ford's smallest production pickup truck in years. This means it can squeeze into tight parking spaces and is easier to maneuver than big bulky trucks. which can be adjusted and adapted for many different scenarios.
People love Maverick because it's incredibly affordable and offers fantastic value for money. The 2022 Ford Maverick starts at $19,995 and appeals to a new audience because it doesn't look like most trucks on the market today.
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