Ford has filed a groundbreaking patent to show ads on your car

Ford is looking to revolutionize the way drivers see ads on the streets and is creating a new patent that has caused some controversy because of the risk it can cause by distracting drivers.

Ford Motor Company has filed an innovation patent. The automaker now owns the rights to the concept of scanning ads and feeding them to infotainment systems. The patent has attracted international attention as it raises serious concerns.

Billboards move on the control panel

Ford's patent caused a lot of talk. The company wants to extract advertising data from signage and feed it directly to the infotainment screens of its vehicles. It is not yet clear if this technology will be installed in production cars and when.

Outdoor advertising on billboards, signs and posters has become a part of everyday life. The average person sees more than 5,000 advertisements daily. Billboards are a surprisingly effective number.

71% of American drivers said they drink a pint of beer to read billboards as they drive by. 26% have removed phone numbers from the ads they post. 28% searched for websites on billboards they passed. Ford's patent could make this advertising platform even more effective.

What will the system look like?

The exact details of this system are easy. Ford said it will use outdoor cameras placed at various points in the vehicle. External cameras are also a major feature of self-driving cars. The patent could be aimed at future autonomous vehicles.

Autonomous driving technology is becoming more and more common. Driver assistance systems have made driving safer, but the technology is in its infancy. Real self-driving cars that do not require human supervision are not yet ready to become the norm. When this technology is ready for public roads and people move from operators to passengers, this announcement system may make sense.

This patent raises some legitimate concerns

Critics of the concept have some legitimate concerns. Perhaps the strongest of these is driver distraction. Dr. David Strayer of the Department of Psychology at the University of Utah did research for the AAA. Their study found that infotainment systems are more distracting for drivers than mobile phones. In response to advertising, sudden changes in lighting, color and composition of infotainment screens will further divert the driver's attention from the road.

Many question the ethics of the system. Without knowing how the hardware and software will be applied, weighing is not easy. If ads are shown automatically, this can be interpreted as unethical and in many cases illegal. If in the future driving on public roads is not subject to the rules and conditions associated with advertising practices.

Beyond questions of legality, morality, and security, there is an entirely modern concern. There is a current subscription model that speculators fear could be applied to Ford's new technology. Could drivers face the prospect of paying more to drive without ads? Without more information about the intended use, it is impossible to draw a conclusion.

This new system can simply extract data from advertisements so that drivers can view them on demand. It is not easy to collect information from these announcements by transmitting them at high speed. Allowing drivers to check billboards after stopping can be helpful.

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