Harley Davidson wants a full line of electric two-wheelers

Harley Davidson plans to invest $ 2019 million to $ 150 million by 180 to develop its electric vehicle offering, wanting to deploy a full range of electric two-wheelers with the first motorcycle expected in 2022.

Faced with serious financial problems in a rapidly changing market, Harley Davidson has chosen a diversified route for a relaunch. Introducing a new investment plan, the iconic American brand wants to move to smaller motorcycles and has big ambitions for electric motorcycles.

First electric motorcycle expected in 2019

Based on LiveWire, a prototype unveiled four years ago, the first electric motorcycle could be called the "Revelation" and go on sale next year. An important launch for a brand that is betting on this first electric model to diversify its clientele and rejuvenate its image.

In addition to the model expected in 2019, Harley is working on two other electric motorcycles, smaller and more affordable, which are slated for 2021 and 2022. Thus, at Harley, electric motorcycles will start high-end and then gradually descend into more mainstream market segments. One way to gain acceptance in the electrical sector is with a likely high-tech model, while still giving yourself time to see more affordable batteries for their mainstream models.

In the field of electric vehicles, Harley Davidson also plans to invest in other segments of the two-wheeler market. Among the models presented are a small moped and a high-end electric bicycle.

Significant investment

If Harley Davidson doesn't have details on the specs for these upcoming models yet, the brand is planning a significant investment. By 2022, he plans to commit between $ 150 million and $ 180 million to develop his electrical grid.

This represents roughly a third of the $ 675 million to $ 825 million planned for this new investment plan, which should enable the brand to generate more than $ 2022 billion in turnover in 2017 compared to XNUMX.