Harley-Davidson: new boss in its electric division

Following the announcement in early February of the creation of a division dedicated to its electric models, Harley-Davidson has just announced the name of the man who will lead it.

Despite the relatively timid start of LiveWire, Harley-Davidson continues to structure itself and has just named who will lead the new electric division. Previously worked for Bain & Company, an international strategy and management consulting firm, and Ryan Morrissey will join Harley-Davidson as Director of Electric Vehicles on April 1.

« Ryan has extensive experience with major original equipment manufacturers. Harley CEO Jochen Seitz said. “ I am delighted to see him join the team to help us become a leader in electrical engineering. .

The strategy will be refined

Harley-Davidson, which has been on the electric motorcycle market since 2019 with its LiveWire, plans to launch a full range of electric vehicles. Motorcycles, but also other vehicles. Thus, at the end of 2020, the brand officially formalized its first line of electric bicycles.

Appointed to lead the American brand in March 2020, Jochen Zeitz confirmed the manufacturer's electrical ambitions at the beginning of the year with the official design of a new division. If a new electric strategy for Harley-Davidson is to be determined in the coming months, we know the manufacturer is looking into partnering with other players to foster synergies. A case to follow!