Harley-Davidson launches LiveWire, a new electric motorcycle brand

LiveWire is a new brand of electric motorcycles that Harley-Davidson will be unveiling at the International Motorcycle Show on July 9, 2021.

Having over a century of experience as one of the most recognized manufacturers in the United States is not enough for . The brand is currently taking the first steps towards transformation with the creation of LiveWire, his new firm specializing in all-electric motorcycles. which will be officially launched on the market on July 8 as a prelude to its participation in the International Motorcycle Show a day later. It was announced this week in a press release, which also highlights some of the characteristics of this innovative offering that will no doubt surprise its followers.

Although LiveWire is an independent brand, it will work hand in hand with its partners to create new technologies applicable to electric motorcycles.. Its creation is the result of the research that the brand has been doing in this area for several years, with the firm intention of facing the constant renewal of an industry increasingly committed to the environment. The experience gained by Harley-Davidson over the years, widely supported by a large following and admirers, will now serve as innovation in an unprecedented scenario for this company founded in 1903.

As a manufacturer, Harley-Davidson is one of the pioneers in its sector. Its history is etched in adapting to the most adverse circumstances, from the Great Depression to economic troubles. which the brand overcame very well, remaining in the privileged position it still occupies. . Today adds a new chapter to a long history of achievement, which also means a new episode in the automotive industry, which is gradually moving towards a new concept: mobility.

No details were given about the model shown, but it was speculated to have an urban feel and would have its own showrooms in some selected cities., mainly in California, so that customers can get their first taste of what the future of motorcycles will be like. As for LiveWire as a brand, its activities will be divided between two cities: Silicon Valley, California, and Milwaukee, Wisconsin, the same city where Harley-Davidson was born more than a century ago.

-

You may also be interested