History of the Chevrolet automobile brand
Chevrolet's history is slightly different from other brands. Nevertheless, Chevrolet produces an extensive lineup of vehicles.
Founder
The Chevrolet brand bears the name of its creator - Louis Joseph Chevrolet. He was famous among auto mechanics and professional racers. He himself was a man with Swiss roots. An important note: Louis was not a businessman.
Along with the "official" creator, another person lives - William Durand. He is trying to get the General Motors company out - he collects unprofitable brands of cars and drives the monopoly into a financial hole. At the same time, he loses securities and remains practically bankrupt. He turns to banks for help, where he is invested 25 million in exchange for his departure from the company. This is how the Chevrolet car company begins its journey.
The first car has been produced since 1911. It is believed that Duran assembled the car without the help of other people. For that time, the equipment was very expensive - $ 2500. For comparison: Ford cost $ 860, but the price eventually dropped to $ 360 - there were no buyers. The Chevrolet Classic-Six was considered a VIP. Therefore, after that, the company changed its direction - "bet" on accessibility and simplicity. New cars appear.
In 1917, Durant's minicompany became part of General Motors, and Chevrolet cars became the main products of the concert. Since 1923, more than 480 thousand of one of the models have been sold.
Over time, the slogan of the auto company “Great value” appears, and sales reach 7 cars. During the Great Depression, Chevrolet's turnover exceeded Ford's. In the 000s, all the wooden bodies that remained were on metal. The company develops in the pre-war, war and post-war periods - sales are increasing, Chevrolet produces cars, trucks, and in the 000s the first sports car (Chevrolet Corlette) is created.
The demand for Chevrolet cars in the fifties and seventies is designated in history as a symbolic symbol of the United States (like baseball, hot dogs, for example). The company continues to manufacture various vehicles. More details about all models are written in the section "Vehicle history in models".
Emblem
Oddly enough, the signature cross or bow tie was originally part of the wallpaper. In 1908, William Durand stayed at a hotel, where he tore off a repeating element, a pattern. The creator showed his friends the wallpaper and claimed that the figure looked like an infinity sign. He said that the company will become a huge part of the future - and he was not mistaken.
The 1911 logo consisted of the italic word for Chevrolet. Further, all the logos changed every decade - from black and white to blue and yellow. Now the emblem is the same "cross" with a gradient from light yellow to dark yellow with a silvery frame.
Automotive brand history in models
The first car was produced on October 3, 1911. It was a Classic-Six Chevrolet. A car with a 16-liter engine, 30 horses and a cost of $ 2500. The car belonged to the VIP category and was practically not sold.
After a while, Chevrolet Baby and Royal Mail appeared - inexpensive 4-cylinder sports cars. They did not gain popularity, but the model, released later than the Chevrolet 490, was mass-produced until 1922.
Since 1923, the Chevrolet 490 leaves production and the Chevrolet Superior comes. In the same year, mass production of air-cooled machines was created.
Since 1924, the creation of light vans opens, and from 1928 to 1932 - the production of International Six.
1929 - 6-cylinder Chevrolet is introduced and put into production.
1935 saw the release of the first eight-seat SUV, the Chevrolet Suburban Carryall. Along with this, the trunk is edited in passenger cars - it becomes larger, the general design of cars changes. Suburban is still being produced.
In 1937, the production of machines of the Standard and Master series with a "new" design began. In wartime, cartridges, shells, bullets are released along with the machines, and the slogan changes to "Bigger and better."
1948 - production of the Chevrolet Stylemaster'48 sedan with 4 seats, and from the next year the production of DeLuxe and Special starts. Since 1950, General Motors has been betting on new Powerglide cars, and three years later, the first production sports car appears at the factories. The model has been improving for 2 years.
1958 - Factory production of the Chevrolet Impala - a record number of auto sales were sold, which has yet to be beaten. El Camino was launched next year. During the release of these cars, the design was constantly changing, the body became more complex and all aerodynamic characteristics were taken into account.
1962 - The subcompact Chevrolet Chevy 2 Nova is introduced. The wheels were improved, the hood of the electrically operated headlights and turn signals was lengthened - engineers and designers thought through everything to the smallest detail. After 2 years, the serial production of the Chevrolet Malibu was launched - middle class, medium size, 3 types of cars: station wagon, sedan, convertible.
1965 - production of the Chevrolet Caprice, two years later - the Chevrolet Camaro SS. The latter caused a stir in the United States and began to be actively sold with different trim levels. 1969 - Chevrolet Blazer 4x4. For 4 years, its characteristics have changed.
1970-71 - Chevrolet Monte Carlo and Vega. 1976 - Chevrolet Chevette. Between these launches, the Impala is sold 10 million times and the factory begins production of a "light commercial vehicle". Since then, the Impala has been the first most popular car in the United States of America.
1980-81 - the subcompact front-wheel drive Citation and about the same Cavalier appeared. The second was sold more actively. 1983 - the Chevrolet Blazer of the C-10 series is produced, a year later - the Camaro Ayros-Z.
1988 - factory production of Chevrolet Beretta and Corsica - new pickups, as well as Lumina Cope and APV - sedan, minivan. Since 1992, the Caprice series models have been supplemented with new cars, and the C / K series station wagons have been brought to perfection - they receive all kinds of awards. Today, cars are in demand not only in the United States, but also in other countries.
