The history of the car brand Nissan

Nissan is a Japanese automobile manufacturing company. The headquarters is located in Tokyo. It occupies a priority place in the auto industry and is one of the three leaders in the Japanese auto industry after Toyota. The field of activity is diverse: from cars to motor boats and communication satellites.

The emergence of a huge corporation at the moment has not been stable throughout history. Constant changes of owners, reorganizations and various amendments to the brand name. The very foundation took place in the process of reorganization of two Japanese companies in 1925: Kwaishinsha Co., the specificity of which was the production of Dat cars and Jitsuo Jidosha Co, which inherited the elements of the name of the second, the new company was called Dat Jidosha Seizo, the first word of which denotes the brand of cars produced.

In 1931 the company became one of the Tobata Casting divisions founded by Yoshisuke Aikawa. But it was the very process of development that the company received in 1933, when Yoshisuke Ayukawa became the owner. And in 1934 the name was changed to the recognizable Nissan Motor Co.

A huge car manufacturing plant was created, but the catch was that the young company did not have any experience and technology to produce its own production. Ayukawa asked for partner help. The first cooperation with General Motors was unsuccessful due to the imposed ban by the Japanese authorities.

Ayukawa signed a cooperation agreement with the American William Gorham, who soon took over as chief designer of the Dat automobile brand, and a little later, Nissan.

Gorham provided tremendous assistance, buying out from an American company on the verge of bankruptcy and providing Nissan with the necessary technical equipment and high-quality employees.

Production of Nissan soon began. But the first cars made their release under the name Datsun (but the release of this brand was produced until 1984), in 1934 he showed the world the Nissanocar, which won the title of a budget model.

There was a modernization of the technological process, technical progress was made in some production moments of the change from manual labor to mechanical.

1935 made the company famous with the release of the Datsun 14. It was the company's first car produced with a sedan body, and on the hood was a miniature of a metal bunny jumping. The idea behind this figurine equates to the high speed of the car. (For those times, 80 km / h was considered an extremely high speed).

The company entered the international market and the machines were exported to the countries of Asia and America.

And by the beginning of World War II, the company was already producing more than 10 thousand passenger cars.

During the war, the vector of production changed, rather it became diverse: from ordinary passenger cars to military trucks, in addition, the company also produced power units for army aviation. 1943 new changes: the company expanded by opening another plant, and was now also referred to as Nissan Heavy Industries.

The factories of the company did not particularly feel the heavy burden of the war and remained intact, but the production part, a fairly good part of the equipment, was confiscated during the occupation for almost 10 years, which notably hit production. Thus, many enterprises that entered into contracts with a car sales company broke them up and entered into new ones with Toyota.

Since 1949, a return to the old company name has been characteristic.

From 1947, Nissan regained most of its strength and resumed production of Datsun passenger cars, and from the early 1950s the company actively deepened its search for new production technologies and a couple of years later an agreement was signed with Austin Motor Co., which in turn contributed to the release of the first Austin in 1953. And two years earlier, the first off-road vehicle with all-wheel drive, the Patrol, was produced. The upgraded version of the SUV was soon popular in the UN.

The Datsun Bluebird was a real breakthrough in 1958. The company was the first of all other Japanese companies to introduce power-assisted front brakes.

The early 60s introduce the company to international markets, making the Nissan Datsun 240 Z, a sports car released a year early, the first in its class in terms of the number of sales in the markets, especially in the US market.

The “largest” car of the Japanese automotive industry, with a capacity of up to 8 people, was considered released in 1969 Nissan Cendric. The spaciousness of the cabin, diesel power unit, the design of the car led to a great demand for the model. Also this model has been upgraded in the future.

In 1966, another reorganization was made with the Prince Motor Company. The merger played an important role in the development of qualifications and was reflected in even more improved production.

Nissan President - released the first limousine in 1965. Based on the name itself, it becomes clear that the car was a luxury car and was intended for individuals occupying privileged leadership positions.

The car legend of the Japanese company became the 240 1969 Z, which soon earned the title of the best-selling car in the whole world. More than half a million have been sold in 10 years.

In 1983, the first Datsun with a pickup truck was released and in the same year Nissan Motor decided not to use the Datsun brand anymore, as the Nissan brand was almost unrecognizable internationally.

1989 was the year of the opening of Nissan branches in other countries, primarily in the United States, for the release of the luxury class Nissan. A subsidiary was established in Holland.

Due to colossal financial difficulties due to permanent loans, in 1999 an alliance was formed with Renault, which bought a controlling stake in the company. The tandem was referred to as the Renault Nassan Alliance. In a couple of years, Nissan unveiled its first electric car, the Nissan Leaf, to the world.

Today the company is considered one of the leaders in the auto industry, ranking second after Toyota in the Japanese car industry. It has a huge number of branches and subsidiaries around the world.

Founder

The founder of the company is Yoshisuke Ayukawa. He was born in the fall of 1880 in the Japanese city of Yamaguchi. Graduated from the University of Tokyo in 1903. After university he worked as a mechanic at an enterprise.

He founded Tobako Casting JSC, which, in the process of massive reorganizations, became Nissan Motor Co.

From 1943-1945 he served as a deputy in the Imperial Parliament of Japan.

Arrested by the American occupation after World War II for serious war crimes.

He was soon released and again took the seat of MP in Japan between 1953-1959.

Ayukawa died in the winter of 1967 in Tokyo at the age of 86.

Emblem

The Nissan logo is one of the most recognizable. The gradient of gray and silver colors succinctly conveys perfection and sophistication. The emblem itself consists of the name of the company with a circle around it. But this is not just an ordinary circle, it contains an idea that symbolizes the “rising sun”.

Initially, delving into history, the emblem looked almost the same, only in a color version of combinations of red and blue. Red was roundness, which symbolized the sun, and blue was a rectangle with an inscription inscribed in this circle, symbolizing the sky.

In 2020, the design has been refined, bringing more minimalism.

Nissan car history

The first car under this brand was released back in 1934. It was a budget Nissanocar, earning the title of economy and reliability. The original design and speed up to 75 km / h made the car a pretty good model.

In 1939 there was an expansion of the model range, which was replenished with the Type 70, seizing the title of "big" car, the bus and van Type 80 and Type 90, which had a good carrying capacity.

The model of the “big” car was a sedan with a steel body, as well as the release in two classes at once: luxury and standard. It earned its calling due to the spaciousness of the cabin.

After the stagnation brought about by World War II, the legendary Patrol was released in 1951. The company's first SUV with all-wheel drive and a 6-liter 3.7-cylinder power unit. Upgraded versions of the model have been produced over several generations.

1960 debuted the Nissan Cendric as the “BIGGEST” car. The first car with a monocoque body with a spacious interior and a capacity of 6 people was equipped with a diesel power unit. The second version of the model already had a capacity of up to 8 people, and the body design was designed by Pininfarina.

Five years later, the first limousine of the Nissan President company was released, which was used only in the high-duty stratum of society. The colossal size, spaciousness of the cabin and, in the near future, equipping with an anti-lock braking system were very popular among ministers and even presidents of different countries.

And a year later, the Prince R380 debuted, possessing high-speed characteristics, taking one of the prizes in races on a par with Porsche.

The Experimental Safety Vehicle is another Nissan innovation and achievement. It was an experimental high-security car built in 1971. It was the idea of ​​an environmentally friendly car.

In 1990, the world saw the Primera model, produced in three bodies: sedan, liftback and station wagon. And five years later, the release of Almera begins.

2006 opens the world to the legendary Qashqai SUV, sales of which were totally huge, this car was in special demand in Russia, and since 2014 a second generation model has appeared.

Leaf's first electric car debuted in 2010. The five-door, low-energy hatchback has gained massive popularity in the markets and has won many awards.