Jaguar will only sell electric vehicles by 2025

Jaguar Land Rover joins the EV trend and announces that its brand will be fully electric within 4 years.

British automaker Jaguar Land Rover has announced that its luxury Jaguar brand will go all-electric by 2025. Meanwhile, his Land Rover brand will launch its first all-electric vehicle in 2024, the first of six all-electric models it plans to launch in the next few years. years for the next five years.

Jaguar Land Rover's transition will be funded by an annual investment of 2.5 billion euros (about $3.5 billion) in electrification and related technologies.

Thierry Bolloré, CEO, launches the new Reimagine strategy.

See how we reimagine the future of modern luxury. Six all-electric variants will be introduced over the next five years, and it will experience a renaissance as a luxury all-electric brand.

— Jaguar Land Rover (@JLR_News)

Jaguar Land Rover's plans are ambitious, but the automaker has been in no hurry to introduce electrification. The only all-electric car to date is the Jaguar I-Pace SUV, which has struggled to get ahead of more established EV manufacturers.

Even so, the vehicle is being built by a contractor rather than manufactured in-house by Jaguar Land Rover. The company had to pay a fine of 35 million euros, about $48.7 million, in the European Union for failing to meet emission targets last year.

Jaguar Land Rover's advantage is that Jaguar remains a premium car brand, allowing it to charge the high prices needed to cover the cost of modern batteries. It also plans to share more technology with parent company Tata Motors to keep development costs low.

If all goes according to plan, Jaguar Land Rover expects all Jaguars and 60% of Land Rover sold to be zero-emission vehicles by 2030, when new internal combustion engine vehicles are banned from its home market in the UK.

Jaguar Land Rover hopes to achieve zero carbon emissions by 2039. Bans on internal combustion engine vehicles have been announced with a range of targets around the world, such as Norway by 2025, France by 2040 and California by 2035.

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