How the 2022 Range Rover will stand out in the Australian luxury SUV segment compared to the BMW X7, Audi Q8 and Mercedes-Benz GLS

The 2022 Range Rover will hit Australian showrooms midway through next year with price hikes across the board.

Land Rover's Range Rover faces more competition in the large luxury SUV segment than ever before, but the brand is unfazed by new competitors such as the BMW X7, Audi A8 and Bentley Bentayga and still expects strong demand for the 2022 model .

When the previous generation Range Rover was released in 2012, only three other models competed in the $100,000+ large SUV market: the Lexus LX, the Mercedes-Benz G-Class, and the Mercedes-Benz GL-Class.

However, at the end of 2021 and on the cusp of a fifth-generation model launch in mid-2022, that segment has grown to 12 models, including many newcomers looking to carve out a piece of the growing SUV pie.

While some are aimed at a much more upscale market than the Range Rover, including the Aston Martin DBX, Bentley Bentayga, Lamborghini Urus and Rolls-Royce Cullinan, the introduction of the Audi Q8, BMW X7 and Mercedes-Benz GLS is aimed directly at stealing sales. . from Land Rover.

When asked Cars Guide however, a spokesperson for Land Rover said the brand believes it still offers a car in its class compared to competitors.

“The new Range Rover is a unique vehicle that challenges traditional class boundaries. Its breadth of capability means it can rival the world's best luxury sedans for comfort and sophistication, while still delivering the all-terrain and towing capabilities our customers have come to expect,” they said.

"No other SUV can match the combination of luxury, innovation, capability, practicality and quality."

While a Land Rover spokesperson won't talk about specific sales plans for the 2022 Range Rover, the brand "expects strong demand" and "the feedback... has been exceptional."

However, Land Rover has indicated that deliveries of the new Range Rover to Australia will be sufficient despite continued supply chain challenges caused by the global semiconductor shortage and the ongoing pandemic.

“As a result, we have adjusted some production schedules at some of our factories to reflect this. We continue to see strong customer demand for our vehicle lineup,” the spokesperson said.

"We are working closely with affected vendors to resolve issues and minimize the impact on customer orders where possible."

While there appears to be a lot of supply and demand for the just-revealed Range Rover, the new model will have an uphill battle with its competitors when it comes to pricing, with the 2022 SUV set to cost $220,020 before road expenses. more expensive than the base Audi Q8, BMW X7, Mercedes-Benz GLS and Lexus LX.

In the first nine months of 2021, Land Rover sold 147 new Range Rovers, although the model was in short supply ahead of the next generation car.

The segment leader is the Mercedes-Benz GLS with 751 new registrations in 2021, followed by the BMW X7 (560), Mercedes-Benz G-Class (475), Lamborghini Urus (474), Lexus LX (287) and Audi. Q8 (273).