Lamborghini will resume production of the Aventador after models lost aboard the Felicity Ace.
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Customers who lost their Ultimaes when the Felicity Ace sank will receive new cars thanks to Lamborghini's extraordinary efforts. The brand will restart the production line to fulfill the orders it had before the sinking of the ship carrying the latest models of this sports car.
The Aventador LP-780-4 Ultimae by Lamborghini marks the end of an era and the end of the Aventador as a whole. This is a half million dollar hypercar built in very limited numbers, and when it was released, 15 special Aventadors left with it.
Lamborghini launches production line
In many cases, this would have resulted in customer frustration and large refund checks, but according to the report, Lamborghini chose to do otherwise. He restarts the production line.
Complicated and costly process for a brand
At first glance, this may seem like a simple matter, given that the production of the car has just ended. Unfortunately, this is not the case at all. Lamborghini, being a low-volume manufacturer, doesn't necessarily have a plethora of parts and chassis, so it had to go to many of its suppliers and negotiate a new series of components, which is expected in 2022, with supply chain issues taking its toll. chaos around the world has probably been difficult and costly.
Lamborghini did not give details on its availability.
Lamborghini did not explain how it plans to organize the logistics of this new wave of production in relation to customers who have ordered its cars. For example, will all options and settings that were likely part of the original order be available for this new batch of cars? So far, Lamborghini has not released a single statement answering these questions.
Such things are also not unprecedented. Porsche did something similar in 2019 when a freighter sunk with 911 GT2 RS models on board. He resumed production and received customer cars, albeit belatedly. However, we love it when manufacturers go above and beyond for these customers.
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