Car brands that may die in 2035

The automotive industry faced big challenges in the early years of this decade, but there could be more challenges that will cause some brands to disappear. Switching to electrification could be key to staying in the market

All signs point to the 2020s as a bleak decade for the automotive industry. We're probably past the peak of cars, and automakers are struggling to optimize for the electrification age as they grapple with technology, which is a costly undertaking that will put companies already in a tough spot on the ropes. So, since everyone likes to look into the abyss, let's talk about who can be a victim.

Highest risk of rejection

It is fairly easy to determine which businesses are most at risk of bankruptcy. Financial instability, reliability issues, or limited brand loyalty alone cannot kill an international automaker, but as comorbidities they can easily do so, and there are several brands with all three problems. Alfa Romeo, Jaguar and Maserati are in trouble, and Mitsubishi could be, too, if they don't change things soon.

Brand identity as a problem

Then there are those that fall into the "controversial" category, such as Infiniti, which has been pulling out of mainstream markets in recent years without making any notable progress against rivals like Lexus. Reliability doesn't seem like an issue, but the brand identity is definitely there; There aren't many reasons to buy an Infiniti over a competitor's product. 

Brands with difficulties in the market

There are other manufacturers that are also wobbly, such as Mazda, although Mazda is also a concern. Its SUV sales are certainly strong, but its growth in the market has not been without problems, as its first attempts at electrification show.

brand acquisition

Subaru is another brand in danger, because beyond the platitudes about love and dogs, hiking and nature, its entire brand identity is based on ideas that have stalled in development. Boxer engines don't seem to do much good for Subaru, and now they all use four-wheel drive.

The brand loyalty is enough to keep Subaru from going bankrupt, but instead absorbing the Gravemind that is Toyota, making only badge-designed products. And if we look at the BRZ and , this process may already be underway.

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