Car brands preferred by Hispanics in the US
According to Latino Leaders Magazine, some of the cars most used by Hispanics in the US are made by Japanese brands such as Toyota and Honda, and this may be due to the high quality of their car lineup and affordable prices.
, there are some consumer buying patterns that can still be seen, and the US Hispanic shopper is no exception. According to Latino Leaders, the Hispanic public prefers Japanese brands (particularly Toyota and Honda) higher than others, and True Car data confirms that this trend has continued over the past 10 years. Next, we'll talk a little more about the cars preferred by the Hispanic public in this country:
What brands are most commonly used by Hispanic consumers?
In addition to the Japanese cars mentioned above (received a Diversity Volume award in the National Society of Minority Automotive Industry Leadership category), another of the top-selling Hispanic cars in luxury category - Lexus IS model, Pay attention to, Honda Accord is the most sought after among Hispanics Millennials. According to data from .
On the other hand, following the national trend, among the studio audience preference is given to the pickup truck.
past statistics
A study by the True Cars website in 2010 found that some of the most of the cars used by Hispanics in the US are Toyota (19.5%), Honda (13.7%) and Nissan (11.9%).; while national brands such as Chevrolet received only 9.4% and Ford 9.3% of the purchases of the audience we studied.
also Top 10 Japanese-made models bought by Hispanics: Toyota Corolla, Honda Civic, Honda Accord, Toyota Camry and Ford F Series.. In addition to this, the brands with the highest growth among Hispanics in 2009 and 2010 were Buick, Hyundai, Cadillac, Kia and GMC.
Additionally, in 2010, Hispanics aged 18 to 34 (compared to other audiences) preferred Mitsubishi cars over Nissan, Toyota, Suzuki and Honda.. Finally, the most popular car among the same audience studied, but compared to other age groups, was the Nissan Sentra, not the Toyota Yaris, Nissan Versa, Scion tC, and Toyota Corolla.
It is very important for us to emphasize that each consumer has different reasons for choosing a car and that the above data reflects only a small part of the studied population, which is very diverse in every sense of the word, so this text should not be taken as a generalization, but as indicator of buying patterns in a narrow audience in the past tense.
-
You may also be interested in:
