Mitsubishi mom word
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Mitsubishi mom word

Mitsubishi mom word

While a rose by any other name should smell sweet, there's something odd about some of the quirky car names the manufacturers come up with.

Mum 500 is far from the only example of what a visibly inflamed marketing brain sees as an attractive label.

The fun-loving Mitsubishi family has been joined by Chariot Happy, while Suzuki has also taken a dip in emoji juice with the Every Joy Pop Turbo. Honda released the Joy Machine and Toyota released the Estima Lucida G Luxury Joyful Canopy.

Was it a consequence of the ubiquitous smiley symbol? Or a hint of what was in the water cooler at the time can be found in the hippie-flavored Mitsubishi Mini Active Urban Sandal?

Parts of the human body have also been a source of inspiration and indiscretion. There were the harmless Nissan Big Thumb and Ford Synus, as well as the outright Naked from Daihatsu.

Mitsubishi's mistake with Pajero (Spanish for "deluded", self-gratification) matched Honda's Fitta and Opel's Ascona, words for female genitalia in Swedish and Spanish.

Spanish also offered pitfalls for the Mazda La Puta, which translates to "prostitute," while the Toyota Fiera was "an obnoxious old hag."

The light commercial segment also attempted to reinforce the vehicle's utilitarian base with an expressive name. You can understand the mindset of Mazda Bongo Brawny and maybe even Bongo Friendee and Mitsubishi Canter Guts. But Isuzu takes this to a peculiar extreme with the Giga 20 Light Dump.

But no matter what language you try to translate them into, others are just incomprehensible and illogical, like the Suzuki Van Van.

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