Male makeup

David Beckham wears blue eyeshadow, beauty bloggers like James Charles are featured in makeup campaigns, and major brands launch lipsticks and foundations for men. Gentlemen, prepare a place in your handy cosmetic bags, a new trend is coming.

Text /Harper's Bazaar

The market for men's cosmetics is changing. Today it is worth about $57 billion, but economists predict it will reach $78 billion in four years! And we are not talking about aftershave cosmetics, but about lipsticks, foundations, concealers and other makeup products. After all, who said lipstick was just for women? Kings, artists, politicians have been painted in the past, and today history seems to come full circle. An unpainted politician in a vision is a rare sight. And you will not surprise anyone with black lines around the eyes, which Johnny Depp likes to show, or blue shadows on the eyelids of David Beckham, on the cover of Love magazine. It is enough to follow the films of popular vloggers to notice that millions of fans watch instructions (for example, how to hide dark circles under the eyes, ideally apply foundation or blush). Male fans. At the peak of popularity, James Charles, Jeffrey Starr and Manny Gutierrez. Among the Polish beauty boys (this is what male makeup artists say about themselves) are Stanislav Volosh and Michal Giveda. There are also men who, instead of video blogging and drawing in front of the camera, have a nose for business and simply open a company. So does Alex Dalli, the founder of MMUK (number one in Europe), who decided to create special cosmetics for men. Sam struggled with acne during his high school days, and when his mother finally gave him liquid to cover up the redness, Alex discovered the power of makeup. And here the fun begins, which means that you can try on your own skin how makeup works. It's not about colors and patterns, but about foundations like foundation, concealer, and powder. Major beauty brands such as Chanel, Tom Ford and Givenchy have already launched lines of essential beauty products designed for men. And if you want to experience the power of foundation, concealer, and powder, the tips below will make it easy for you.  

Highlight your look

Let's start with the foundation. Men's skin has certain requirements, and most importantly, the formula of a cosmetic product must take into account the presence of facial hair, roughness of the epidermis and enlarged pores. Only a very light texture can handle these tasks, so opt for liquid, moisturizing formulas. If you don't have Tom Ford on hand, try the mattifying foundation with SPF 15 from the range provoked. Good advice: choose a sponge, and do not apply it with your hands. With this gadget, you will apply it in a thin and even layer, without streaks. Try the black version with The best choice. Quick Instructions: Dampen a sponge under running water, wring it out on a towel, and dab some liquid onto it. Then spread it over the face, gently pressing the sponge against the skin. Enough. The next step is useful if you want to hide dark circles and fatigue. It's about the equalizer. Its shade should be half a tone lighter than the skin, then it will hide the bruises and brighten the shadows. The easiest to use is concealer in a brush. It's like a felt pen, just twist the tip to get the perfect amount of product. Now make three dots along the lower eyelid and use the brush to apply the concealer. Gentle and effective formula can be found in Max Factor . Finally, powder. How to find someone you can't see? Choose a transparent formula, then the powder particles are colorless. They will matte and fix the base. In men's makeup, there is no tint, so do not give up powder. Only he can guarantee that the foundation will last all day. Check the formula Dermacol. Apply powder with a thick brush, sweeping it all over the face.

Lipsticks, conditioners, lip balms

If you do not want to change the color of the lips, just make them smooth, lightly stroke them. nourishing lotion. But if you have the courage and desire to experiment, tint your natural lip shade. What's this? A type of conditioner that only slightly stains the lips after application, giving them a stronger yet natural color. Such formulas come in the form of a lipstick, lotion or gel with an applicator. The easiest way is to apply the lotion to your lips with your finger, gently tapping it in like this Berry Berry.

Smooth out your brow

Men's eyebrows do not require special color correction. It's more about their shape and smooth appearance. Here you will need tweezers to remove hair between the eyebrows. On the other hand, a brow gel with a practical brush will provide an even and neat look. For example, the one from Artdeco. This is a kind of polishing conditioner, which is enough to comb the eyebrows and eyelashes to give them shape and shine. Nothing easier.