Named the most expensive car brands
Toyota ranked first on Interbrand's 2019 Most Valuable Global Brands list, ranking seventh.
According to Interbrand's Top 100 Global Brands 2019 ranking, Toyota topped the list of most valuable car brands once again.
Ranked seventh overall, Toyota's value rose 56.2% year-on-year to $234.2 billion, outperforming leading brands Apple ($9 billion, +167.7%) and Google ($8 billion, +125.3%). Amazon ($24B, +108.8%), Microsoft ($17B, +63.4%), Coca-Cola ($4B, -61.1%) and Samsung ($2B, +XNUMX%).
However, in eighth place - and the most prestigious brand - was Mercedes-Benz, which also jumped 50.8% to $45.4 billion, placing the German prestige brand ahead of McDonalds ($4 billion, +44.4%) and Disney ($11 billion). , + XNUMX%).
Toyota and Mercedes-Benz were the only two auto brands to make the top ten, but BMW fell back to 10th place, up one percent to $11 billion.
The next most valuable brand was Honda, ranked 21st, up 24% to $39.9 billion, with companies like Facebook ($32.4 billion), Nike ($32.2 billion), Louis Vuitton ($25.6 billion) and GE (XNUMX billion dollars). Brand and BMW.
Following Honda, Ford and Hyundai ranked 35th and 36th, respectively, with the former up 14.3% to $14.2B and the latter up XNUMX% to $XNUMXB.
Volkswagen is in 40th place with $12.9bn (+6%), while the other German brands Audi and Porsche are next in value with $12.7bn (+4%) and $11.7bn (+9%) a share and occupy 42nd and 50th places.
Nissan, in 52nd place, is one of three auto brands to lose ground this year, falling six percent to $11.5 billion, the others being Kia (78th ($6.4 billion, -7%) and 85- th place) Land Rover ($5.9 billion). , -6%).
However, between Nissan and Kia in 77th place is Ferrari, which jumped 12% to $6.5 billion, while Mini ($5.5 billion, +5%) rounded out car brands in the top 100 at 90- m place.
To estimate the cost, Interbrand not only looks at the company's recent performance and financial projections, but also the brand's role and strength in the market.
A number of internal factors are also taken into account, such as commitment and responsiveness, and brand authenticity, relevance and engagement are also considered in the final result.
