Nissan announces 'Ambition 2030' plan to produce 23 electric vehicles by 2030

Nissan plans to launch 23 exciting new electrified models, including 15 new all-electric vehicles. The Ambition 2030 plan, which sets this target, aims to achieve 50% electrification by 2030.

Nissan has announced a new electrification plan with the intention of ushering the company into the electric age with four new concepts, a $17,000 billion investment over five years (including solid state batteries) and 15 all-electric models by 2030.

What is the global goal of Nissan Ambition 2030?

Ambition 2030 also includes future sales plans for Nissan. In the next five years (by 2026), Nissan wants to sell 75% of electrified vehicles in Europe, 55% in Japan and 40% in China. He also wants to achieve 40% "electrified" cars in the United States by 2030 and 50% "electrified" cars worldwide by the same year.

In this context, "electrification" includes not only all-electric vehicles, but also hybrids such as Nissan's e-Power system. Nissan did not specify what percentage of its "electrified" sales would continue to be poison gas burners.

To give an idea of ​​what Nissan's future EVs could look like, the company unveiled four concepts: Chill-Out, Max-Out, Surf-Out and Hang-Out. They take the form of a crossover, a low-slung convertible sports car, an adventure truck, and a mobile lounge with swivel seats.

Nissan hasn't confirmed if the concept cars will be production cars

These are just concepts at the moment and Nissan hasn't stated if any of them are destined to become production models. However, Chill-Out and perhaps Surf-Out seem to be more realistic than the other two.

Whether or not these specific concepts go ahead, Nissan has promised to launch 15 new all-electric models and 8 more new "electrified" models by 2030 (although we've seen similar timelines from other companies before with little action).

Investment in increased production

To enable this transition to electrification, Nissan will invest 2 trillion yen ($17,600 billion) in related programs and increase battery production to 52 GWh by 2026 and 130 GWh by 2030.

Nissan said the climate crisis is "the most urgent and insurmountable challenge facing the world today." To this end, the company plans to reduce manufacturing emissions by 40% by 2030 and achieve zero carbon emissions throughout the lifecycle of all its products by 2050.

One of Nissan's investment targets will be a solid-state battery plant in Yokohama starting in 2024. Nissan expects solid-state batteries to provide higher energy density and faster charging speeds and plans to bring them to market in 2028.

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