Ram wants your ideas to be used to develop the Ram 1500 electric pickup

Ram and the Ram Revolution program plan to outperform all of their competitors with the help of all of their customers. In addition, the automaker wants to offer a more complete set of technologies with more range, power, performance and convenience.

Automaker Ram has announced an exclusive internal program with brand fans to invite them to help revolutionize the Ram 1500 electric pickup truck (BEV) market again in 2024.

Program called ram revolution, is designed to give its customers a closer connection to the brand and its electric vehicle (EV) philosophy, significant updates with visuals, unique content and ongoing dialogue that will include the ability to contribute as Ram EV trucks are developed.

“Launched as a standalone truck brand in 2009, Ram once revolutionized the truck segment and is focused on doing it again with the best electric trucks on the market,” Ram Brand CEO Mike Koval Jr. said in a press release. Stellantis. “Our new Ram Revolution campaign will allow us to engage closely and personally with consumers so that we can collect meaningful feedback, understand their wants and needs, and address their concerns, ultimately enabling us to provide the best electric pickup truck on the market. . with Ram 1500 BEV.

Ram Revolution is not a product name, but rather a program to gather information about what the new product should be, as well as keep customers updated on its progress as we move towards an electric vehicle launch in 2024.

What will be the Ram EV, the brand introduces Ram Real conversation tour, a series of conversations with consumers throughout the year at various events to better understand what the next generation of Ram trucks need to do to meet their needs.

“Ram's brand promise is built on our unique 'Made to Serve' philosophy, and our new Ram Revolution campaign takes that promise even further,” added Koval. “At Ram, we are built to serve our customers by understanding and delivering exactly what they need and want from Ram. Our next generation Ram solutions will be powerful, capable trucks that tow, haul, get the job done and always go the distance.”

The automaker plans to deliver models in all of its all-electric segments by 2030. The brand's promise is to provide the next generation of Ram customers with a product portfolio that meets their real-world needs.

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