Electric vehicle market research results
Electric cars

Electric vehicle market research results

26.05.2022 /

If you remember correctly, in December studentsParis Business School (ESCP Europe) in the master's degree " European business »Headed electric vehicle market research... AutomobileElectrique.net supported them by posting a poll article.

here you go resultsIn collaboration with Chapter Gemini Consulting.

Participating students Sophie LERO, Philippe HOLVOE, Juliette MANET, Natalie FER and Nicolas GURDY.

Examining the fit between user expectations and the electric vehicle use cases developed by manufacturers.

754 responses were recorded.

some key points remember:

  • The French state wants 2 million electric vehicles in 2020. Perhaps?
  • 91% of the sample drive less than 100 km per day
  • Most important buying factor: Price. Least important: speed.
  • The image of an electric car: greener, more economical
  • Minimum speed: 130 km / h.
  • Minimum allowable autonomy: 200-230 km.
  • Tips for attracting buyers: refrain from “blackouts”, focus on innovation more than the green side, present renewable energy projects for those who are dissatisfied with the source of electricity, To make people feel "attracted" by the electric car. Do not present it as a replacement for a thermal car, but as a second car. (Personal note: great idea!)
  • Top 3 modern electric vehicles: Bolloré Blue Car, BMW Mini e and Heuliez Friendly.

You can download the PDF file here

Add a comment