Rivian, backed by Amazon and Ford, is the electric pickup brand with the biggest future.

Rivian is in its prime because not only is it one of the best-selling trucks for its design, performance and safety, but it's about to get the support of two greats who will make it a real gem.

Rivian continues to excel in style, as apart from expanding to Europe, where the cars are expected to launch in 2022, has full support from Amazon and Ford, because as already mentioned, this is one of the pickups of the future.

The Rivian SUV has emerged as one of Tesla's most promising competitors thanks to the backing of major investors who have pumped billions into commercial electric vehicles and future models in development.

The story of Rivian

Rivian went public in 2018, but has been around for a long time. The startup, based in Southern California, was founded in 2009 by 26-year-old RJ Scaringe, an MIT mechanical engineering graduate and currently still the CEO of a company that bills itself as an electric vehicle manufacturer. public.

Support from Amazon and large investors

What sets Rivian apart from the plethora of electric vehicle startups that have emerged in recent years is its impressive list of investors, which have raised a billion dollars in recent years from the likes of Amazon, BlackRock, T. Rowe Price, Fidelity, Cox Automotive. and Ford.

In 2019, Amazon awarded Rivian a contract to build a fleet of 100.000 battery-powered delivery vans by 2030, a huge order for a company that has yet to deliver a single vehicle. The first began deliveries, making Rivian a pioneer in the world of electric vehicles.

Rivian has been ahead of major automakers such as Ford, General Motors and Mercedes-Benz who have confirmed they are working on electric vehicles, but after Rivian of course.

Plans for the future

A few months ago, CEO Scaringe indicated in an interview with Reuters that after the launch of the R1S and R1T, his company plans to produce smaller models for the Chinese and European markets.

In addition, they say the automaker is looking for locations in Europe for a new plant that will make Amazon delivery vans and consumer vehicles.