Super Bowl 2020: Here are the best car ads

Automotive brands spend millions on seconds of air time during the Super Bowl each year, but quality can be a hit.

The Kansas City Chiefs took home the NFL's top prize in the 2020 Super Bowl yesterday, but there was no clear winner in the battle between auto companies for the best TV commercial.

Automakers are spending millions and hiring the biggest names in Hollywood to help sell cars during one of the biggest TV events of the year. This year's game was no different, with ads from several major brands doing their best to create a catchy cutscene.

Here is a rundown of each commercial, be sure to let us know your favorite in the comments or on social media.

Jeep Gladiator

The American brand went out of their way to help promote their new product by hiring comedy legend Bill Murray to star in his first US TV commercial. The one-minute commercial parodies his 1993 film. Groundhog Day and brings back some of the original actors. The obvious new addition is the Gladiator, which Murray's character steals every day for a new adventure.

Hyundai Sonata

The South Korean brand has turned to the big names for its place by hiring Captain America himself, Chris Evans, to advertise their Sonata. It seems Hyundai expected the New England Patriots to win the Super Bowl (as they have done so many times in recent years) and came up with a Boston-themed commercial to promote their "Smart Park" feature on the Sonata.

Evans was joined by fellow New England comedian Rachel Dratch and actor John Krasinski to poke fun at the stereotypical Boston accent, with the three calling the Sonata's smart autonomous parking feature "Smaht Park".

Genesis GV80

Hyundai hasn't skimped on star power for its Genesis brand, hiring musician John Legend and his model and author wife Chrissy Teigen. The premise of the ad is that a young power couple is hosting an "old luxury" farewell party in an attempt to turn a South Korean brand into a "fun" luxury car company.

Kia Seltos

Not all Super Bowl ads are funny, and Kia took a more serious approach with their "Tough Never Quits" ad. The article focuses on Josh Jacobs, who grew up homeless at times in Tulsa, Oklahoma, but still managed to become a player for the NFL's Las Vegas Raiders.

It's a touching story, even though the Seltos compact SUV doesn't fit the idea of ​​"cool."

Toyota Highlander (aka Kluger)

The Japanese brand put on a real Hollywood spectacle to promote its new seven-seater SUV, loading it with special effects and drama.

Marvel star Cobie Smulders spends a 60-second ad coming just in time to save people from danger in a spacious new family hauler. Monsters, cowboys and lethal gas are all there to try and catch the attention of football fans during the game.

Porsche Taycan

How do you showcase your future and your past at the same time? Well, if you're a Porsche representative, you're filming one of the most exciting Super Bowl commercials ever called The Heist. It features the all-new Taycan, followed by a number of the German brand's most iconic models, including the 911 GT2 RS, the 917 Le Mans racing car and even its tractor unit.

If you really like the one minute commercial, you can watch the 20 minute behind the scenes documentary of how they made it here.

Audi e-tron Sportback

The German brand also showed off its electric future by hiring Game of Thrones actress Maisie Williams will play the role for e-tron Sportback. A move that will send chills down the spine of any parent who has watched Disney cartoons a few times. frozen, Williams sings the catchy hit from the movie Let it go as she drives her electric SUV through downtown Los Angeles and into the future...

GMC Hummer

General Motors has brought in basketball superstar LeBron James to help create buzz for its first electric pickup truck, the revived Hummer. Despite predictions before the game, he would introduce a battery-powered truck, but he never showed up.

Instead, GM opted for a lot of black and white shots of horses, cars, and silence to capture the sense of drama around their all-new model. James speaks with motivational phrases such as "Zero limits. No compromises,” but most importantly, we get a glimpse of the GMC Hummer grille and get confirmation that it will be officially unveiled on May 20th.