Trend: Electric Bicycle Big Deconfinement Star

Since the conclusion of the imprisonment and various government announcements in the spotlight, the electric bike has become a big trend in recent weeks.

Increase in cycling, urgent development of new cycle paths in big cities, fear of public transport, etc. While France has ceased to exist since May 11, cycling is becoming the main trend of deconfinement.

E-bike searches have literally skyrocketed in recent weeks, according to data provided by Solocal, which tracks user searches on the PagesJaunes platform. While requests for bicycle use have tripled from the previous year, requests for electric bicycles have quadrupled from last year.

« The most popular terms are the repair of bicycles and electric bicycles. The trend started just before the end of April and continues to grow by 50% every week. ” Note Jehan-Christoph Blumero, Head of Audiences and Analytics, Solocal Group

 

The great boom in and around Paris

Taking a more regional approach, it is not surprising that demand is highest in Paris and its suburbs. In search of an alternative to public transport and private cars, most Parisians have turned to cycling.

« According to the layman, search queries in Paris are 50% more important than in the rest of the territory. "Informs Jehan-Christoph Blumero... Then there are the Rhone, Haute-de-Seine, Ile and Villein and Sever.

During the week of May 18-24, 2020, the number of requests for a bike tripled and for an electric bike twelve times compared to the same period in 2019.

Similar find on Google

Considered the best way to learn about current trends, Google Trends does the same.

Analyzing the queries sent by Internet users to a well-known search engine, it also shows strong growth in this segment since mid-April, when Emmanuel Macron announced the end of his sentence.