Ford Mexico now has a site to buy cars completely online

Ford de México is the first automaker to launch a comprehensive digital purchasing platform.

Ford Mexico launches Ford Digital Store, an online sales site where you can complete your car purchase digitally and simply go out and pick up the car at your chosen dealership.

The new conditions brought by Covid-19 have forced car manufacturers to look for new ways to sell their cars, minimizing the risk of infection and thus providing customers with the security to make safe purchases.

“Online sales are up 81% compared to 2019 and according to the Mexican Online Sales Association, 25% of those surveyed would buy a car online,” . “So it’s no surprise to us that just last year our percentage of digital sales doubled, and although it represents a small percentage compared to the sales floor, we have decided to push the process to make it 100% online and it’s always available to customers. so all they have to do is pick up their Ford at the dealership.”

The digital age is gaining momentum in the wake of the pandemic, driving online processes and sales for all businesses, including auto sales.

Ford de México is the first automaker to launch a comprehensive digital purchasing platform. This innovative purchase adapts to the new needs that exist today.

Ford customers will benefit as they won't have to leave their home other than to pick up the car after the sale is completed, they will save time and stay safe with this system.

The pointing process seems very simple, whether funded or cash, the documents are verified by a biometric process such as facial recognition, supported by the devices with which it is performed. The customer makes a deposit and voila, a delivery date is set for the car, and Ford delivers the car.

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