VW Passat B4 - new old model
Looking at the post-election landscape of modern Poland, one wonders what the power of skillful marketing is. On the one hand, this is really amazing, but on the other, unfortunately, it is even more frightening. As you can see, with the skillful use of appropriate measures of social engineering, you can "sell" almost any "set" and force people to unconsciously accept the way of thinking indicated by the manipulators.
Looking at the faces of some pseudo-celebrities sitting on chairs in parliament, only one thought rings between the ears: “Who chose these people to the elite of Polish politics?” “How is it that people are selected to the docks who were not so long ago in the docks?” The answer is powerful and terrifying marketing at the same time!
In the automotive reality, skillful marketing very often has much more power than what is under the body of a hyped car. Clever disclosure of the facts that you want to highlight and skillful concealment of what should remain in the shadows allows recipients to perceive the car in the way that its creators desire. For years, Toyota has been synonymous with reliability, Renault has been the epitome of modernity and innovation, and Volkswagen has been a statue of tradition and craftsmanship beyond the reach of many others.
Be that as it may, Passat, one of the brightest stars of Wolfsburg, has always been considered a car that is talked about a lot, but above all in a good context. And although the car was not stylistically delightful from the very beginning, it was and remains the dream of almost everyone, from a housewife, ending with a young father of a family, a newly minted manager, and ending with a full-fledged pensioner. .
In the summer of 1973, a warm wind from Wolfsburg called the "Passat" appeared over Europe. It was then that the history of the car began, which to this day has sold over 15 million copies. Generation after generation (and there were already seven in total), the car gained more and more elegance and dignity. The real breakthrough came in the autumn of 1993, when the gentle summer wind picked up and the Passat took on character. It was from this generation, known as the B4, that the Passat gradually became a car not only extremely practical, but also quite beautiful. At least outside...
The 1988 model, Passat B3, embodied all the best features of a mid-range sedan, but, unfortunately, did not even have a small “claw”. The languid silhouette, with a boring front panel and an archaic interior, clearly contrasted with the modern technical solutions used in the car. Therefore, in the fall of 1993, the Passat changed direction. The heavily upgraded Passat B3 was supposed to be just a major facelift, but the scope of the changes was so extensive that the upgraded Passat B3 was dubbed the new Passat, marked with the B4 symbol. As always, marketing considerations prevailed.
A new front pawl, a more dynamic and timeless silhouette, new stringers and additional stiffeners in the doors, or richer (but certainly not richer) standard equipment made the new Passat quite worthy of the market, filling the void after the undisputed bestseller, without a doubt, was the B3 model. However, the biggest revelations were waiting under the hood of the car - the new 1.9 TDI engine opened the era of excellent diesel engines from the VW concern. The 90-horsepower unit may not have made the Passat a racing car, but in terms of economy, it definitely placed it in the group of exceptionally less voracious cars.
Passat B4 is certainly a car worthy of attention - a simple design, an ascetic number of electronic gadgets that can break down, durable drives, excellent corrosion protection - all this made the model a favorite not only of Poles, but also of a significant part of Russians. Europeans. It was on this model that the legend of the "fail-safe Volkswagen" was built - and that the successors of this legend, quite often undeservedly, used it - well, the power of marketing is enormous. It's just that in the case of the Passat B4, this marketing was not needed at all. For each subsequent Passat, it is different ...
