10 facts you might not know about the Bugatti logo

The history of Bugatti begins in 1909. 110 years later, the world has changed radically, but the iconic red and white emblem of the brand has remained more or less the same. It may not be the only oval Ford has), but it may be the most prestigious in the automotive arena.

Bugatti recently revealed very detailed information about its logo. It turns out that the story behind it, as well as the manufacturing process, is very interesting, especially in the modern era of the brand, marked by the emergence of the Veyron. We don’t know if you’ll be surprised that the production time for the red and white oval is the same as for the serial production of a car on an assembly line.

The above is just one of the interesting features of the Bugatti logo, here are 10 more interesting facts:

Designed by Ettore Bugatti himself

The legendary creator of the Bugatti brand wanted a flat, high-quality emblem that would contrast sharply with the extravagant figures that adorned the radiators of other cars in the early 20th century. Ettore Bugatti created it with specific instructions for size, angle and volume. The size itself has changed over the years, but the overall design has remained exactly as the founder wanted.

Colors have a special meaning

The color red, according to Bugatti, was not only clearly visible, but also meant passion and dynamism. White was supposed to personify elegance and aristocracy. And the black initials above the inscription represented superiority and courage.

There are exactly 60 points at the outer end

Everything is a little strange here. Bugatti himself had no clear idea why there were exactly 60 pearls around the inscription, but it was rumored that it was a hint of a popular modernist trend of the late 19th and early 20th centuries. It is further explained that the dots represent an interpretation of a permanent connection between mechanical parts, which represents strength and durability.

Modern emblems made of 970 silver

And they weigh 159 grams.

Bugatti is definitely light on the weight of its hypercollas. But even if they decide to lighten any detail, the emblem will not be among these things. So don't expect a carbon oval instead of a silver one anytime soon.

Created by a third party company with a 242 year history

A family company with a difficult German name Poellath GmbH & Co. KG Münz- und Prägewerk was founded in 1778 in Schrobenhausen, Bavaria. The company is renowned for its precision metalworking and stamping techniques. Outsourcing began with the revival of Bugatti at the beginning of this century.

Each logo is hand-made by about 20 employees

According to the head of Poellath, the design and quality of the Bugatti logo requires it to be handcrafted. The company even created its own tools to literally make an emblem out of a piece of silver. And a variety of specialists are involved in this process.

One emblem made within 10 hours

From initial cutting and punching to enameling and finishing, it takes about 10 hours of work over several days. In comparison, Ford built an F-150 pickup completely on the assembly line in 20 hours.

The emblems are stamped with a pressure of almost 1000 tons

To be precise, each piece of 970 silver is stamped several times with press pressures of up to 1000 tons. As a result, the letters in the Bugatti logo stand out by 2,1 mm from the rest. Stamping is preferable to casting because the result is a sharper, more detailed and quality product.

Special enamel is used

The enamel coating of the emblems does not contain toxic materials, therefore, instead of lead, the enamel contains silicates and oxides. Thus, when heated, it binds to silver.

The enameling process adds volume to the logo

The slight roundness and volume of Bugatti emblems are not the result of stamping or cutting. Due to the type of enamel and the heat used in enameling, rounding is a natural process that helps achieve a three-dimensional effect. And since each emblem is handcrafted, there are minimal differences in the manufacturing process. This means that every Bugatti vehicle has its own unique logo.