Dodge is partnering with Universal Pictures on Fast & Furious to promote their vehicles.

Dodge is partnering with Universal Pictures to run a marketing campaign called Superpower that, through a 60-second video, aims to promote the new Fast & Furious movie.

In all films Fast and furious sGreat Dodge vehicles were used and the new film is no exception. 

Now Dodge and Universal Pictures have teamed up to promote Fast & Furious 9, which will hit theaters across the US on June 25th.. Dodge is already launching a multi-level marketing campaign, Super power, which includes TV extensions, social and digital media, and places to watch movies.

The famous movie saga has always used Dodge cars, and in F9 we will be able to see cars from this brand, such as the Charger SRT Hellcat Widebody, as well as Don Toretto's classic 1960 Charger.

"Dodge vehicles have played a pivotal role in the Fast saga, helping to propel this incredible franchise forward for nearly two decades." . "From the very beginning, Universal Pictures has demonstrated its commitment to our partnership by creating stories that see some of the most iconic and meaningful cars in the world become beloved characters and an important part of the Fast family."

Marketing campaign planned by a car brand With name Super power It starts with a 60 second video including cars.

- Dodge Charger SRT Hellcat Redeye with a wide body

– Dodge Charger Scat Pack widebody

- Dodge Challenger SRT Hellcat Redeye with a wide body

- Dodge Challenger SRT Hellcat Widebody

– Dodge Challenger R/T Scat Pack Shaker Widebody

- Dodge Durango SRT Hellcat

— Dodge Durango R/T Blacktop RWD 

"Fast & Furious characters don't wear capes, they drive muscle cars," said Tim Kuniskis, CEO of Dodge's Stellantis brand. “With Dodge, horsepower is our superpower, and Dodge and the Brotherhood of Muscle have become central characters in the enduring Fast & Furious family, racing with high-octane pleasure for generations of performance enthusiasts and solidifying the American sports car brand as a leader. a key component of this iconic film franchise."

In this promotional video, Atlantic Records also joins the music to join forces in support of F9. Official video for the new track I won, It features Ty Dolla $ign, Jack Harlow and 24kGoldn, as well as Dodge vehicles including the 2021 Dodge Charger SRT Hellcat Redeye Widebody and the 2021 Dodge Challenger SRT Super Stock.