Test drive Ferrari Roma: all about the design of the new Prancing Horse coupe - preview

Ferrari Roma: all about the design of the new Prancing Horse coupe - preview

Ferrari ended 2019 with a bang with the introduction of a new model that surprised everyone and winked at the past of the Cavallino brand and the Italian Dolce Vita of the 60s. Technologically advanced and powerful, the new Ferrari Roma is not only a closed version of the Portofino, but also the epitome of style that emphasizes refined Italian design. Here are the aesthetic, exterior and interior details that characterize the new Ferrari Roma we'll see on the road in 2020.

Sporty elegance

Project Ferrari Roma it is inspired by the concept of sporty elegance celebrated by Maranello's most famous Granturismo Berlin shoes from the 60s, cars characterized by the fastback 2+ coupé line with front engine and a discreet and elegant shape. Ferrari Roma, born in these premises, expresses pure and sophisticated style with an extremely modern language; its ideally proportioned basic line does not, however, abandon its accentuated sporting vocation.

New volumes

The "cantilever" volume of the front, austere and important, creates a "shark nose" effect. The large front bonnet and sinuous mudguards intersect with each other, in harmony with the stylistic lines of Ferrari tradition. To enhance the formal minimalism and make the car particularly suited to urban environments, all unnecessary decorations or vents have been removed: for example, the engine cooling is provided by the perforated surface only where it is needed, thus rethinking the concept of the radiator grille itself, and the Car was designed without side shield, similar to road cars from the 50s. Two full LED linear headlights, perfectly matching the ends of the front grille, intersect with a horizontal light bar that indicates the element of tension around the car, hinting at family feeling with Ferrari SP Monza.

Pure form

Il leitmotif The design of the Ferrari Roma is pure form, which is maintained at the rear by the absolute integration of the movable wing into the rear window. The rear of the car is extremely modern; recent technological developments have made it possible to reduce the size of optical groups, followed by shading of minimalistic light sources. The twin taillights take on the characteristic shape of a jewel enclosed in a volume whose linear light sources converge with Nolder virtual solid line. A proportional diffuser that integrates the fins and tailpipes completes the rear of the vehicle.

Double cab evolution

A new formal approach to the volumes and shapes of the interiors has resulted in the creation of two living spaces, one dedicated to the driver and the other to the passenger, an evolution of the Dual Cockpit concept already featured on other vehicles in the range. Innovation aspect concept of Ferrari Roma this is its extension to the entire cabin, not just to the dashboard. The combination of elegance and sportiness gives a refined look to the entire car, gives the car's interior a characteristic character, described in simple and modern language, emphasizing the formal purity of lines and volumes. In the passenger compartment, defined by elements developed around the concept and perception of space, surfaces and functionality are organically distributed.

Pay attention to the passenger

Unlike the more sporty Prancing Horse cars, which usually focus on the figure of the driver, the passenger compartment of the model Ferrari Roma it has an almost symmetrical structure, which contributes to a more organic distribution of spaces and functions, so much so that the passenger feels extremely involved in driving like a real co-driver. In keeping with the holistic architectural approach applied to the entire vehicle, the shapes were modeled plastically, defining a sculptural volume in which the interior elements are a natural formal consequence of each other. The two subtractive cockpits, highlighted by the ribbons that define their perimeter, are immersed in a volumetric volume that extends from the dashboard to the rear seats, organically integrating the dashboard, doors, rear seat and tunnel. The F1 control group is centered on the center console, a plate reminiscent of a Ferrari gear lever with the iconic, redesigned and updated gate theme. In Ferrari Roma, this element is tilted to provide better accessibility and maximum visibility for the driver.

HMI redesigned

The definition of the interior began with a complete redesign of the HMI. The fully digital instrument cluster is protected by an elegant anti-reflective cover that protrudes continuously from the instrument panel. The on-board instruments are now fully digital and are hidden among the interior elements, especially when the car is turned off, giving the interior an innovative look. When you press the engine start button on the steering wheel, all digital components are gradually turned on during the “start ceremony” until the cab is fully engaged. The dashboard consists of a single 16-inch high-definition digital display tilted towards the driver for easy reading. On the home screen, a large circular tachometer stands out between the navigation screen and the audio control screen: its large size provides a wide range of screen customization options that can be easily controlled using the steering wheel controls. For example, the entire cluster page is for viewing the navigation map to further facilitate travel. The new steering wheel is a series of multi-touch controls that allow the driver to control all aspects of the vehicle without ever taking their hands off the steering wheel. Traditional controls such as the 5-way Manettino, headlight controls, wiper and direction indicators are surrounded by a small functional touchpad on the right steering wheel spoke that allows you to navigate the center unit screens. as well as controls and adaptive cruise control on the left race. The all-new center display, mounted between the cabs with an 8,4-inch Full HD vertical screen, integrates other infotainment, navigation and climate controls for greater intuitiveness and ease of use. The passenger experience is taken to the next level with a dedicated 8,8-inch Full HD passenger display and on-demand color touchscreen displays that allow you to view and interact with the vehicle by choosing the music to listen to. , viewing satellite navigation information and controlling air conditioning.