Will a sharp drop in sales lead to growth?

The launch of the latest Insignia model began with the ball hitting the ground.

Opel's promotion ahead of the 2008 British Motor Show added excitement to the launch of their midsize car.

The launch of the newest Insignia (Vauxhall Vectra in the UK) began with a balloon hitting the ground.

It was taken to the top of Tower Bridge, where it remained until its mid-week opening exposed the car, which was lowered to the ground… diving 45 meters in six seconds.

The Insignia will debut on GM's Epsilon2 platform, which will underpin future models, including the next generation Saab 9-3 with front-wheel drive and all-wheel drive.

It will be powered by four-cylinder V6 petrol engines and turbodiesels.

Holden did not comment, but may be forced to consider the midsize option given that sales of the Daewoo-built Epica match its disappointing performance.