Tata Xenon cliff | selling price of a new car

Tata - a brand well-established in many parts of the world but little known in Australia - will launch its Xenon range with six variants in local showrooms in October.

The Indian car will be sold by Fusion Automotive, a newly formed Melbourne division of the performance-focused Walkinshaw Automotive Group, and managing director Darren Bowler is confident that Tata will quickly capture a good chunk of the sub-$35,000 market.

The range will cost $20,000 to $30,000 or so when it arrives. Xenons will be available in single cab, double cab and 4×2 and 4×4 chassis cabs. A double cab and a stunning locally produced concept version were recently unveiled in Melbourne.

Sold in 85 countries and six continents, the cute ute is powered by a 2.2kW/110Nm 320-litre turbodiesel engine, five-speed manual transmission, keyless 4x4 all-wheel drive system, ABS, LSD and a 2500kg engine. towing capacity.

The interior looks neat, the seats are well padded, the fit and finish are good. It is also an efficient engine that meets Euro 5 emission standards. However, ute is likely to be a harbinger of bigger events. Over the next two years, we expect medium and heavy trucks, buses and possibly SUVs and other cars to come to Australia; Bowler says.

Tata is a huge conglomerate and it certainly has the means to achieve its goal. It has over 100 companies, 35 of which are listed on the stock exchange, and employs about 500,000 people. It was founded in the year 1868 and generated over $100 billion in revenue last year.

It is the world's fourth largest bus and truck manufacturer with commercial operations in the UK, South Korea, Thailand, Spain, Indonesia and South Africa. The company is also India's leading telecommunications provider, owns jaguar и Land Rover, has a chain of premium hotels and is the second largest tea producer in the world. If you drink Tetleys, you enjoy Tata.