Ford Maverick: why women prefer this pickup

The new Ford Maverick continues to demonstrate its success, not only becoming the most sought-after pickup truck, but also conquering a new market. Ford ensures that 25% of Ford Maverick buyers are women, which has never been the case before.

You might be surprised to learn that trucks are mostly bought by men, or maybe not. In any case, this may change thanks to . This compact truck model is attracting a new market more diverse than ever before and may only pave the way for more people than ever before to consider buying a truck to start doing just that and maybe even become truck fans for life.

More women buy 2022 Ford Maverick than any other truck

Ford says women and youth are buying more 2022 Ford Mavericks than they have historically bought trucks. In fact, 25% of Ford Maverick buyers are women. On average, 84% of full-size pickup buyers are men, and while the 2022 Ford Maverick is a small truck, it can win the hearts of new buyers.

In addition, more than 25% of people who buy a Ford Maverick are between the ages of 18 and 35, more than double the average. Some of this may be due to the price of the 2022 Maverick, as well as its smaller size.

What is the price of the 2022 Ford Maverick?

(including destination fee of $1,495). With the 2022 Maverick XL, you get the standard Maverick FWD hybrid and powertrain. You can opt for all-wheel drive, but you'll need a 2.0-liter four-cylinder engine. The 2022 Maverick XL gets 40 mpg in the city and 33 on the highway. It has a range of over 500 miles. The 2022 Maverick is very affordable, making it attractive to younger buyers and first-time truck buyers.

The Ford Maverick XL comes with Apple CarPlay and Android Auto, as well as an 8-inch touchscreen. You can also pay for a Wi-Fi hotspot. The 2022 Maverick XL also comes with important safety features like forward collision warning with automatic braking. That's a lot of good stuff at a relatively low price for a new car.

How big is the 2022 Maverick?

The 2022 Ford Maverick is certainly smaller than the average pickup, and that could be part of what makes it a hit with a newer demographic. For those who have always admired pickup trucks but didn't want to drive something too big, the Ford Maverick is a great option. It measures 200 inches and has a 4.5 foot solid frame bed. The 2022 Maverick also comes standard with 2WD, though you can upgrade to 4WD. 

Ford Maverick shares a platform with . This makes it behave like a car and can make the truck less intimidating than a normal truck. The interior of the 2022 Ford Maverick also looks like a car. It's roomy like an SUV, with premium parts and upgrades to make you feel like you're in a luxury truck.

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